IA's 2019 Code of Standards and Ethics for Marketing Research and Data Analytics defines the heart and soul of the insights community. It includes 130+ improvements reflecting methodological evolution and the practical use of secondary data.
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Upcoming Events
CRC, Dallas/Forth Worth Texas – October 20-22 - VIEW DETAILS & REGISTER
Business Impact – how brands are leveraging insights to take tangible action & Foresight – corporate insights departments being more proactive and predictive in their work – take center stage.
CONVERGE – December 7-8
The latest, most novel and impactful work occurring at the intersection of analytics, data science and market research.
The Market Research Institute International, in conjunction with the University of Georgia, has expanded its Qualitative Market Research Principles Express course to incorporate timely topics such as usability research, creating moderator guides, new advances in data gathering and analys
Methodify by Delvinia, a global automated insights platform, is pleased to share announce it placed No. 32 out of 448 on the 2021 Report on Business ranking of Canada’s Top Growing Companies.
Audience Engagement Platform provider GMO Research has announced the appointment of Pratik Sharma as Executive Vice President of US and EMEA.
Hailed as a first for the integration of automating market research data and Google Slides, reporting solutions provider, E-Tabs has announced the launch of Google-charting integration within its report-automation platform, E-Tabs Enterprise.
Forsta, a leading Customer Experience and Research Technology company created earlier this year by the merger of Confirmit and FocusVision, today announced Brian Bhuta as Chief Product Officer.
