IA's 2019 Code of Standards and Ethics for Marketing Research and Data Analytics defines the heart and soul of the insights community. It includes 130+ improvements reflecting methodological evolution and the practical use of secondary data.
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IA Summer Webinar Series: Data Analytics – Runs Through August 6 – Register Now!
IA CEO Summit Europe, September 11-13, Edinburgh, Scotland – Register Now
IA CRC 2019, October 22–24, Orlando – Program Announced!
IA Converge (Data Analytics), Los Angeles, December 10-11 – Call for Papers Open Until Aug. 1
The Federal Trade Commission (FTC) is publicly reviewing its rules for the Children’s Online Privacy Protection Act (COPPA), the premier law protecting minors’ data in the United State
Half of ad spending used to be presumed to be wasted and it was impossible to tell which half, but advanced data utilization changed that reality.
This review of Dr. Emmanuel Probst's book Brand Hacks was first published on generation1.ca
Why is it so hard to be good to people?
Gaining widespread buy-in and support early in the insights process is critical to ensuring findings have the “legs” to reach the desired goal. So, what are some best-in-class ways to engage stakeholders well in advance of launching projects?
Kingston, Jamaica-based Bluedot has announced the launch of a "groundbreaking online platform which brings faster, more cost-effective research to companies." Bluedot Communa, "the first of its kind in the Caribbean," provides companies direct access to
