IA's 2019 Code of Standards and Ethics for Marketing Research and Data Analytics defines the heart and soul of the insights community. It includes 130+ improvements reflecting methodological evolution and the practical use of secondary data.
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Upcoming Events
The X Event – August 3-4 - View Details & Register!
Elevating understanding and teamwork across CX, UX & Insights
CRC – October 20-22
A forum for end clients to meet and learn from each other.
CONVERGE – December 7-8
The latest, most novel and impactful work occurring at the intersection of analytics, data science and market research.
For the first time in over a year, Insights Association members reporting no pandemic-related project cancellations/postponements outnumber those still experiencing this issue. This was among the encouraging data points from IA’s most recent COVID-19 survey.
CIRQ (the Certification Institute for Research Quality), an International Standards Organization (ISO) audit and certification body that is a subsidiary of the Insights Association, has announced that Phoenix Marketing International has been recertified to
The Biden Administration released a belated budget proposal for FY2022, including a 30 percent increase in funding for the Census Bureau.
Schlesinger Group, a leading international data and research services provider, has appointed Joe Giacobbe as Senior Vice President, Global Panels, to spearhead the company’s panel strategy and growth as a leader in connecting human answers to business questions.
