IA's 2019 Code of Standards and Ethics for Marketing Research and Data Analytics defines the heart and soul of the insights community. It includes 130+ improvements reflecting methodological evolution and the practical use of secondary data.
View a list of our Company and Corporate Department Members. If you'd like more information on becoming a company or corporate department member, or have questions about the membership status of your organization, please contact us.
Webinar: Migrating Qualitative Projects Online – Tuesday, March 31
In Place, On Edge: Consumers & The COVID-19 Crisis – A Virtual Town Hall – Friday, April 3 (Members Only)
Webinar Series – Next Generation Data: Capture & Analysis – Now - April 24
NEXT – A Virtual Event, June 1-3
Corporate Researchers Conference (CRC), October 27-29, Los Angeles
CEO Summit Canada, November, Toronto
Converge, December 1-2, Nashville
Over the course of my 16 years at MedSurvey, a medical market research company, I have found that one type of project, while fundamental to market research, has persistently remained one of the most challenging to run efficiently: message recall studies.
The CEO of the United States’ leading nonprofit trade association for the marketing research and data analytics industry called on Congress and the White House for assistance in responding to the coronavirus pandemic.
As the beginning of enforcement of the California Consumer Privacy Act (CCPA) gets closer, the leading nonprofit trade association representing the insights industry pleaded for greater clarity from the state Attorney General about the CCPA rules and a delay in their enforcement.
Marketing research company M/A/R/C Research has decisively prevailed against a junk fax lawsuit, setting a great precedent for the insights industry. A federal court ruled in favor of the research company on March 16, 2020, with significant details in its order that will benefit any other researchers who might potentially face such TCPA litigation.
Guidance from the Insights Association on performing your best research now – responsible, accurate, and meaningful – and a look to the way forward for the insights industry.
