Survey respondents are the lifeblood of the research industry. Research participants influence the type of products developed, the quality of customer service they receive and in some cases public and government policy. Through consumer involvement, survey research has made Americans’ lives easier and more enjoyable.

Researchers are truly concerned about maintaining goodwill with the public. Our priority includes maintaining respondent confidentiality, accurately reporting your opinions, and respecting respondents’ privacy, your time, and your right to decline.

What is Quantitative Research?

Research used to statistically estimate the viewpoints of a population providing estimates of percentages or averages. This research usually employs larger samples and takes less of the respondent's time. Telephone surveys, mail surveys, intercept surveys, central location studies, in-home use studies, door-to-door studies are all used in quantitative research.

What is Qualitative Research?

Qualitative research is a methodology of marketing research that provides an in-depth understanding about consumer behavior. It stands out from other types of research for its up close and personal approach. Observing individuals as they offer their opinions and discuss topics is typically very revealing. The results of qualitative research are exploratory, not statistically reliable. Qualitative research is an effective methodology of marketing research because of its unique ability to elicit real responses as well to provide cues through body language and, in some cases, respondent interaction.