The Insights Association Certificates

Your credentials help advance your marketing research career! The Insights Association Certificate holders demonstrate to clients, management and the profession, an advanced level of expertise and dedication. The Insights Association has approved two Certificates in a series taught by educational partner Research Rockstar.

An Insights Association Specialty Certificate is formal recognition of your professional development and commitment to marketing research excellence. Upon successful completion of the required training, you will receive a certificate from the Insights Assocation. To qualify for an Insights Association Specialty Certificate, participants must complete the requirements within a 16-month period. Check the FAQ for requirements.

Stated fees include both the cost of classes and the Insights Association Certificate registration fee. All eligible courses are available on a convenient, flexible schedule without any travel. They are taught by real-time instructors in the Research Rockstar virtual classroom. Upon registration, you will have online access to choose your dates.

The Insights Association Certificate in Qualitative Research Principles is available through the completion of the following online courses:

Managing Focus Groups

Learn how to manage a focus group project, even if you have never done so before. In this 4-session class, students learn the process of planning and managing a focus group project step-by-step.

Writing Qualitative Research Reports

The options for analyzing and reporting qualitative research results are taught here in a fun, practical way. In this 4-week program, students learn how to analyze qualitative information in order to address project objectives, and how to report the findings using various text, visual display and multimedia approaches.

Conducting Research Interviews

Learn to conduct research interviews through this instructor-led class. You’ll learn how to design the interview guide, how to conduct interviews, and efficient ways to identify key results.

Introduction to Ethnography

Study the knowledge and the system of meanings in the lives of cultural groups. Anthropology meets market research in this fast-paced, crash-course on ethnography. Ethnography has been a niche market research methodology for decades, but with the recent increase in observational methods overall, its practice is rising. Learn important concepts that will help you decide when to use ethnography and how to plan a project.

Social Media Meets Market Research

Learn the basics of how social media can be used as a market research resource. Included in this instructor-led class is an introduction to social media monitoring, social sample sources and more. Get a practical perspective on how you can use social media in your market research projects.

The Insights Association Certificate in Quantitative Research Principles is available through the completion of the following online courses:

10-point Checklist for Questionnaire Design

Planning to run a survey project, but don’t know where to start? In this instructor-led class, you will learn to manage the process from beginning to end. Includes tips for pre-testing and how to avoid common mistakes in survey research.

Questionnaire Design 201: Scale Section

Survey designers quickly learn that scale choices are a critical part of the process. The choice, wording and formatting of different scales can have a huge impact on a project’s success. This 4-week program covers various ranking and rating scales, including Likert, semantic differential, constant sum, and more.

Intro to Quantitative Data Analysis

In this 4-week program, through examples, exercises, and real-time demonstrations, you will learn the basics of quantitative analysis in a fun and practical way. This market research class is ideal for those new to quantitative data analysis: No previous background in statistics is required.

Intro to SPSS

An introductory class for absolute beginners taught in our virtual classroom. If you have never touched SPSS before, we can get you started with our brand NEW step-by-step course. This 4-week program starts with the very basics of importing and formatting data, and concludes with conducting and reading crosstabs with significance testing.

Introduction to Conjoint Analysis

What is conjoint analysis? In this 90-minute class, students learn basic concepts and usage scenarios. You will be able to consider and discuss conjoint analysis and MaxDiff with confidence. Designed for project managers; this class does not include programming.