Proof of Your Commitment to Integrity and Continuous Learning
A longstanding and respected industry credential, Professional Researcher Certification (PRC) is a distinctive indicator of dedication to the research practice. The PRC mark highlights your awareness of the highest ethics and standards, a commitment to remaining abreast of new techniques and technologies, and is an objective measure of your knowledge and proficiency. Regardless of your age or career stage, PRC tells clients and peers alike that you are actively engaged in today's marketing research and analytics work and do so with integrity.
Seeking a tangible way to engage and motivate the researchers in your company? Let the PRC program be the framework for your continuing education/staff training program. Individuals actively involved in PRC consider it a valuable, distinguishing credential that bolsters their standing in the profession. Encouraging continuous learning and a commitment to integrity, this is an important program for all in the marketing research community in the U.S. and around the world. Get involved today!
The Path to PRC
Qualify for the Exam – Once you have accrued the requisite 12 education credits, you may wish to prepare for the exam in a number of ways. New: The Insights Association has sponsored a PRC Test Prep Online Course to provide a comprehensive primer for the PRC exam. Note: Individuals who pass the Principles of Marketing Research Program administered by the University of Georgia are eligible for an exam exemption.
Schedule Your Exam – The PRC exam is available online and during any Insights Association conference. You must register for the online exam at least 48 hours in advance and at least three weeks prior to an Insights Association conference.
Pass the PRC Exam – Congratulations! You are now authorized to create a PRC profile for yourself on this site, include PRC after your name and utilize the PRC logo/mark online.