APPLY                                

                 RENEW                              

 Application

Completed application along with the  application fee is required to begin the certification process

Insights Association Member with exam exemption application

Non - Member with exam exemption application

Insights Association  Member without exam exemption application

Non - Member without exam exemption application

Completed education requirements and a renewal fee is required to renew.

The renewal invoice can be listed on your account once you are eligable for renewal

 Experience

Applicants must have three years of relevant industry experience

N/A

 Education

12 industry-related education hours within the two preceding years are required at time of application

Complete and verify that you have spent 10 hours per year on continuing education (CE) and professional development (PD) which satisfy IPC Guidelines (coming in 2020) through an honor system backstopped by IA audits. This CE and PD may come from education providers from outside the insights industry: for instance, a class on presentation skills or one on statistical programming would qualify. 

 Exam

Applicants are required to pass an exam

The PRC exam is a self-study exam and does not require a prescribed curriculum. 

Candidates may choose their own method of preparing for the exam. 

The Certification Department does not endorse or sponsor any review courses for the PRC Certification exam.  

Below are the suggested resources for the exam review.

Research Domains:

• Malhotra, Naresh K., Marketing Research: An Applied Orientation. 4th or 5th Edition

Legal Domains:

• "IAPP." INTERNATIONAL ASSOCIATION OF PRIVACY PROFESSIONALS. 2008. https://www.privacyassociation.org/index.php

• "EXPORT.GOV." Helping U.S. Companies Export. http://www.export.gov/index.asp

• "DNCSolution" Do Not Contact Solution. 2009. http://www3.dncsolution.com/default.asp

• "FCC.' Federal Communications Commission. 2009. http://www.fcc.gov/

• "HHS.GOV." U.S. Department of Health & Human Services. 2009. http://www.hhs.gov/

• "FTC." Federal Trade Commission. 2009. http://www.ftc.gov/

• Office of the Privacy Commissioner of Canada. 2009. http://www.privcom.gc.ca/index_e.asp 

An exam is not required to renew

 Ethics

Agreement to MRA or CASRO Code of Marketing Research Standards is required

Agreement to MRA or CASRO Code of Marketing Research Standards is required

 Term

Applicants must meet the experience and education requirement to apply for certification. 

Once approved you have one year to take the exam

Your certification is renewed every two years

 Exemption

Individuals who pass the Principles of Marketing Research Program administered by the University of Georgia will receive an exam exemption. Completion of the Principles of Marketing Research Certificate course must have been completed in the last five years of application date.

There are no exemptions

 Fees

With exam exemption:
$200 Insights Association members
$300 Non-members

Without exam exemption:
$350 Insights Association members
$450 Non-members

Renewal fee:
$125 Insights Association members
$225 Non-members