Distinguish Yourself By Following These Steps...
The Path to PRC
The PRC Board requires that you have three years’ experience in the practice of marketing research/analytics.
1. Create an Insights Association Account – This will enable you to log the 12 industry-related education hours required to sit for the PRC Exam. These education credits must be accrued within two years prior to sitting for the test. You will get credit for any approved conference sessions and webinars by simply clicking on the PRC hyperlink created for the session. You may track your credits in real time in the PRC system. You don't need to be a member of the Insights Association to create this account.
2. Qualify for the Exam – Once you have accrued the requisite 12 education credits, you may wish to prepare for the exam in a number of ways.
Note: Individuals who pass the Principles of Marketing Research Program administered by the University of Georgia will receive an exam exemption.
3. Schedule Your Exam – The PRC exam is available online. You must register for the online exam at least 48 hours in advance.
4. Pass the PRC Exam – Congratulations! You are now authorized to include PRC after your name and utilize the PRC logo/mark.
5. Maintain Your PRC – Don’t let your hard work go for naught and see your mark of distinction disappear. To remain a PRC, you must accrue 20 credit hours of continuing education every two years. With the new PRC tracking system, this could not be easier.
Where Do You Renew?
If you have any questions about PRC, please contact jennifer.cattel@insightsassociation.org or call 202.800.2545.
Apply & Renew Overview
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APPLY |
RENEW |
Application |
Completed application along with the application fee is required to begin the certification process Insights Association Member with exam exemption application Non - Member with exam exemption application Insights Association Member without exam exemption application |
Completed education requirements and a renewal fee is required to renew. The renewal invoice can be listed on your account once you are eligable for renewal |
Experience |
Applicants must have three years of relevant industry experience |
N/A |
Education |
12 industry-related education hours within the two preceding years are required at time of application |
20 industry-related education hours prior to your recertification date |
Exam |
Applicants are required to pass an exam The PRC exam is a self-study exam and does not require a prescribed curriculum. Candidates may choose their own method of preparing for the exam. The Certification Department does not endorse or sponsor any review courses for the PRC Certification exam. Below are the suggested resources for the exam review. Research Domains:
Legal Domains:
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An exam is not required to renew |
Ethics |
Agreement to MRA or CASRO Code of Marketing Research Standards is required |
Agreement to MRA or CASRO Code of Marketing Research Standards is required |
Term |
Applicants must meet the experience and education requirement to apply for certification. Once approved you have one year to take the exam |
Your certification is renewed every two years |
Exemption |
Individuals who pass the Principles of Marketing Research Program administered by the University of Georgia will receive an exam exemption. Completion of the Principles of Marketing Research Certificate course must have been completed in the last five years of application date. |
There are no exemptions |
Fees |
With exam exemption: Without exam exemption: |
Renewal fee: |