There are countless articles, books, and workshops on the topic of storytelling. As insights professionals, we know how important a story is to get the attention of often distracted business partners. But all humans are visual creatures and to make the most impact you must combine both story and compelling visualization. This session will discuss some key visualization principles to ensure that your results can break through
The EU General Data Protection Regulation comes into effect on May 25, 2018 and requires companies report personal data breaches to the competent national supervisory authority and, in some cases, communicate the breach to the data subjects who have been affected by the breach. Attend this webinar to hear about the timing requirements for reporting and factors to be considered in determining when data subjects must be notified.
The EU General Data Protection Regulation comes into effect on May 25, 2018 and brings with it increased emphasis on accountability, marking a major shift in companies’ duty to maintain and demonstrate compliance with the Regulation. This webinar will discuss the accountability principle and will include information about the GDPR guidance offered on appropriate data security standards.
Joint Insights Association / GRBN webinar - Demonstrating the business value of Insights
If you work on the client-side, demonstrating to business leaders the impact Insights has on the business is of critical importance to your future. It will help you to:
If you work on the agency-side, attending the webinar will enable you to better understand how your work can feed into delivering a stronger ROI and the measurement of the impact, increasing your value to your clients.
Beth Rounds, CMO at Dapresy, will interview:
on the art and science of measuring the ROI and business impact of Insights.
What you will get out of the webinar?
You will:
This webinar is free for Insights Association members, as well as for members of GRBN affiliated national associations.
Screeners have a very precise goal: to identify the most suitable research participants and exclude those who don’t meet the necessary criteria. Sadly, many screeners fail and end up incorporating participants who provide poor quality data. By taking human nature and natural cognitive biases into account, this webinar will help you design a top quality screener that effectively identifies participants who are best able to provide great data.
Ideal for corporate researchers with limited research budgets and researchers from small to mid-sized firms, this session will provide an overview of many affordable options for insights discovery, including social listening and social media research.
Geared for newer researchers, this webinar details how to organize the structure and flow of a questionnaire, explains which types of scales to use, and the advantages/disadvantages of each. Attendees also will receive guidance on how to phrase questions for maximum effect.
Learn how projective techniques can enhance findings and provide distinct advantages over simple Q&A. During this session you will learn how best to integrate 10 highly effective projective techniques into your qualitative research.
The meeting of cultures in the U.S. has always resulted in social and psychological changes. But the country for many years forced new immigrants to assimilate into the existing U.S. culture. Most new immigrants in the 19th and early 20th century adapted to the changes by giving up their culture and becoming American. And Americans were generally proud of this melting pot mentality. How things have changed! The American culture no longer supports assimilation; and the new immigrants – mostly from Latin America – are refusing to give up their Latino heritage. This presentation explores the new ways in which cultures are meeting (and often clashing) in the U.S. and how it is all affecting market segmentation approaches and marketing research.
The EU General Data Protection Regulation comes into effect on May 25, 2018 and requires companies to give effect to rights granted to data subjects under the Regulation. This webinar will discuss requirements and best practices for data subject rights to access, correct, and erase their personal data.
Receive critical information and valuable guidance on the many operational implications and requirements for marketing research and data analytics companies.
We are committed to keeping your e-mail address confidential. We do not sell, rent, or lease our subscription lists to third parties, and we will not provide your personal information to any third party individual, government agency, or company at any time unless compelled to do so by law.
The EU General Data Protection Regulation comes into effect on May 25, 2018 and requires controllers to carry out Data Protection Impact Assessments ("DPIAs") when they engage in potentially high-risk processing activities and to consult supervisory authorities in certain instances. In this webinar we will discuss what DPIAs are, when they are necessary and when consultation with supervisory authorities is indicated.
This webinar will include a review of the balancing test used to determine if legitimate interests can be used in certain circumstances.
Receive critical information and valuable guidance on the many operational implications and requirements for marketing research and data analytics companies.
We are committed to keeping your e-mail address confidential. We do not sell, rent, or lease our subscription lists to third parties, and we will not provide your personal information to any third party individual, government agency, or company at any time unless compelled to do so by law.
The EU General Data Protection Regulation comes into effect on May 25, 2018 and requires a legal basis for all processing activities. Attend this webinar to learn about the strict requirements for using consent as a legal basis. We will also discuss examples of suitable approaches to obtaining consent.
Learn about the EU-US and Swiss-US Privacy Shield Framework requirements and benefits of self-certifying. The Insights Association Privacy Shield Program will be discussed as well as current legal threats to existing cross-border transfer mechanisms. How Privacy Shield fits with GDPR compliance will also be covered.
Using System 1 methodologies to understand the WHY’s behind consumer behavior has become an important tool in today’s most innovative research departments. However, many still struggle to SPECIFICALLY APPLY these insights to psychologically drive their marketing. In this webinar, TriggerPoint will provide a simple behavioral research and design process that you can immediately use to understand and influence consumer behavior. More importantly, they will showcase how this process was used to build one of America’s fastest-growing snack brands – Wicked Crisps – from the ground up. TriggerPoint was the winner of this year’s EXPLOR Award, an annual case study competition honoring innovation in marketing research.
The EU General Data Protection Regulation comes into effect on May 25, 2018 and only permits data transfers to countries whose regulatory regime is deemed by the European Commission to provide an “adequate” level of personal data protection. In the absence of a formal adequacy decision, transfers are also allowed outside EU states under certain circumstances. This webinar will outline compliant mechanisms for cross-border transfer of personal data under the GDPR.
Receive critical information and valuable guidance on the many operational implications and requirements for marketing research and data analytics companies.
We are committed to keeping your e-mail address confidential. We do not sell, rent, or lease our subscription lists to third parties, and we will not provide your personal information to any third party individual, government agency, or company at any time unless compelled to do so by law.
The EU General Data Protection Regulation comes into effect on May 25, 2018 and requires many companies to designate a Data Protection Officer. Attend this webinar to learn when appointment of a DPO is required, who can serve as a DPO with a discussion of the most recent guidance on conflict of interest in this role, and key duties of the DPO.
Receive critical information and valuable guidance on the many operational implications and requirements for marketing research and data analytics companies.
We are committed to keeping your e-mail address confidential. We do not sell, rent, or lease our subscription lists to third parties, and we will not provide your personal information to any third party individual, government agency, or company at any time unless compelled to do so by law.
Data classification is a vital and often overlooked element of data protection and overall information security. If you haven’t identified what data is sensitive, where it resides and how it’s being used, how can you apply the right policies and controls to protect it? In this webinar we’ll discuss why data classification is foundational for security today and how to pragmatically execute data classification in your organization.
Vulnerability management is an ongoing process that organizations use to make their IT environment more secure and regulatory compliant. This critical concept can be useful when implemented carefully, monitored for effectiveness, and adjusted regularly. Learn how to approach this fundamental necessity to effective information security.
Insight communities, also known as market research online communities (MROC), have become widespread in their use as a research tool. Insight communities offer speed, integration, flexibility, and value. Further, some providers are offering more and more research capabilities through advances in their platforms.
This session will include:
|
1 objective |
Our simple objective is to inspire you to improve the research participant user experience.
|
|
2 methods |
We will present key insights from the research we have recently conducted into the online survey and qualitative research user experience.
|
|
3 fundamental truths |
No matter what method you are using, you need to build upon these truths in order to engage participants.
|
|
4 points of view |
Our expert panel will discuss the roles clients, agencies, tech providers and data collectors all have to play in creating great user experiences, which deliver a strong return for the end-client.
|
|
5 themes |
We will build on presentations given recently by the panel at the Insights Leadership Conference and the Corporate Researcher Conference to lead you on a journey through five high-engagement themes.
|
|
6 changes |
You will come away with six concrete actions you can take to start delivering better user experiences today.
|
NPS is as popular with CEOs as it discredited by academics. Oversimplifying customer loyalty and customer experience has a certain board-level appeal—until it fails to deliver the business results the board expects. Yet displacing NPS is hard. The answer is, in the infamous Microsoft phrase, to "embrace, extend, and extinguish" it. Researchscape will share a case study of piloting a loyalty program to test generic versions of the Net Promoter Score, TNS's Loyalty Model, Forrester's Customer Experience Index, the ACSI CSAT model, the Apostle Model, and BOB's RAPID to identify the best loyalty measure for the client's unique customer mix. And they will share how you can do the same to identify your own ultimate questions. Questions that actually help predict business results.
Each day across all industries, including marketing research and analytics, companies spend thousands of hours and millions of dollars negotiating deals and sweating over minute details in the terms and conditions of the final contract. But what happens next? Too often, on both the buy and sell side, there is a drop-off in attention to the contract stipulations — as if the finish line has been crossed. But in many ways, the effort is just beginning. In concept, obligation management is simple: Proactively manage the terms of a contract over its lifetime. Execution, however, is much more difficult. This is due to the decentralized nature of contracting and the long lengths of contracts. From an impact perspective, failure to meet these obligations can result in increased risk, missed savings, heavy fines, costly litigation, broken relationships, supply chain gaps and lost customers. The tracking and compliance of Contractual Obligations is an important part of the comprehensive ISO 27001 Information Security standard. Join us for guidance on this important but often-overlooked task. Time has been allotted for audience questions.
Get important updates on the most pressing legislative, regulatory and legal issues facing the market research and analytics industry, gain insights on how research firms are complying with various legal and privacy requirements, and get an inside look at important advocacy and grass roots lobbying efforts. Specific topics include the Telephone Consumer Protection Act (TCPA), class action lawsuit reform, international digital trade, pharmaceutical marketing research with health care practitioners, the Census, ....
Good research doesn’t merely uncover insights, it illuminates action points. “Researchers must become hybrids,” according to our presenter, Anthony “Tas” Tasgal. “They must blend Behavioral Economics with storytelling and insight to create a recipe for research nirvana.” Quoting from his award-winning, The Storytelling Book, Tas will demonstrate how to embrace the power of emotion, empathy and context to more effectively communicate insights and influence your audience.
Healthcare consumers are evolving. They are becoming “customers” in the classical sense of the word. They are asking more questions, shopping around, comparing prices, reading reviews, and overall taking on increased ownership of their healthcare. As hospital and health system leaders and marketers, we must evolve to meet the expectations of the engaged healthcare consumer. But how? Many of us have adjusted our business models or made changes to our marketing strategies to try to meet these evolving needs. But how do we know if our direction aligns with the opinions and needs of this more engaged and influential consumer? Our Solution: A Consumer Panel Hear from Gundersen Health System, a healthcare network in the Midwest, about our experiences and lessons learned as we complete the second year of our GundersenENGAGE consumer marketing research panel and move from “we think” to “we know.”
Survey researchers and analysts face a critical challenge in making sense of large amounts of data and information. Unfortunately, too often planning for analysis comes too late in the process – after data has been collected. This session will provide the audience with a framework for organizing and planning their analysis in the most effective way possible. Participants will learn how to structure an analysis plan in order to extract the critical information they need to answer business questions. Key topics covered are planning and staging an analysis, structuring analysis for different types of question items, quandrant analysis, indexes and more.
This presentation focuses on the key elements of a privacy policy with an explanation of why they are important and to avoid the pitfalls of "getting it wrong" (i.e., incomplete or inaccurate privacy policies). PRC: 1 hr Legal Privacy Policies: How to draft and make relevant to you This presentation focuses on the key elements of a privacy policy with an explanation of why they are important and to avoid the pitfalls of "getting it wrong" (i.e., incomplete or inaccurate privacy policies).
Personas are used for guiding product design decisions and marketing strategy. For the personas to be effective and widely embraced they need to be rich, accurate, and current. Qualitative Data Analysis (QDA) technology gives researchers the power to draw from any electronic media as well as qualitative and quantitative research results to create personas that not only represent reality but evolve as the marketplace changes. In this webinar, Stuart P. Robertson, Ed.D. and Kay Corry Aubrey demonstrate techniques for leveraging QDA to pull together transcripts, survey results, video, audio, digital images, and other qualitative and quantitative sources into a central repository for coding and analysis. They will review how to use this technology to create defensible, vivid and data driven personas that truly reflect an organization’s key customers.
Gift cards, rewards points, and other loyalty programs have improved the way marketers connect with their consumers. However, with these innovative programs comes risk and compliance concerns. Specifically, stringent federal and state consumer protection laws that are sometimes in conflict make compliance associated with these programs tricky and expensive. At the same time, arcane escheat laws subject companies to potential liabilities in the millions for unclaimed property obligations. The risks to companies holding unredeemed account balances has increased as cash-strapped states have ramped-up their enforcement efforts. We will address the following topics: • Overview of Product Offerings • Federal and State Gift Card Laws • Unclaimed Property Implications • Holder’s Rights: NJ Case Study • Recent State Challenges to Gift Card Issuers: Delaware v. Card Compliant case update • Current Landscape and Planning Considerations
Join this webinar to learn from the experience of others! Get practical information on how to prepare for and manage the new Regulation globally with specific guidance for MR/A organizations based or operating in the US.
Receive critical information and valuable guidance on the many operational implications and requirements for marketing research and data analytics companies.
We are committed to keeping your e-mail address confidential. We do not sell, rent, or lease our subscription lists to third parties, and we will not provide your personal information to any third party individual, government agency, or company at any time unless compelled to do so by law.
Join this webinar to learn about the fundamentals of the EU General Data Protection Regulation (GDPR) and why the Regulation is a game changer for MR/A companies. This session will address a number of essential topics such as: *Regulatory structure of GDPR *Key changes in the law *Rights of Data Subjects *Duties of data controllers and processors
Receive critical information and valuable guidance on the many operational implications and requirements for marketing research and data analytics companies.
We are committed to keeping your e-mail address confidential. We do not sell, rent, or lease our subscription lists to third parties, and we will not provide your personal information to any third party individual, government agency, or company at any time unless compelled to do so by law.
Natural disasters, cyberattacks, data breaches, supply chain disruptions – these are just a few of the sudden shocks that can stun your company’s vendors and leave you struggling with unhappy customers and stakeholders. Is your company's reputation in someone else's hands? Learn how to pinpoint your third-party risk and protect your company from damaged reputation and lost revenue.
Learn about graphics best practices for better storytelling and clearer insights. During this hour-long webinar, they’ll share examples of how a market researcher’s story can go awry when data graphics are confusing or structured incorrectly. They’ll focus on things to watch out for, including sample-related issues, cherry picking, improper labeling and chart inconsistencies. Then, with each example, they’ll break apart the issues and walk through revised graphics to demonstrate how better data visualization results in more accurate storytelling and clear insights for clients. For anyone who is responsible for insightful reporting, this webinar will arm you with practical tips that you can put into action immediately.
Risks are realized when a threat exploits a vulnerability resulting in a negative impact to the organization. Risk assessment and risk management are critical lynchpins of any effective information security program. Learn how a proactive risk-based information security management approach benefits your business and informs your entire information security approach.
Cost Management - Better, Faster, Cheaper: Achieving All 3 in the Research Value Chain The digital disruption has revolutionized the market research industry with unprecedented innovation and new opportunities. But it also has introduced new challenges: agencies are feeling more pressure to deliver projects faster and cheaper, fieldwork and data collection suppliers are facing increasing project complexity and an ever-expanding choice of methodologies. How do you face these challenges and deliver the same high quality results, faster and cheaper? Join us for an interactive discussion about how researchers can shrink the project life cycle with better operational planning. Learn common reasons why firms struggle to reduce costs and turnaround time and gain valuable insights on how to address these issues. The discussion will also include: • An overview of the research value chain • Implications and costs of the old project life cycle • Best practices on managing the new project management model • Ways to increase efficiency, reduce costs and gain control throughout each stage
Data Collection Phone While online data collection garners much attention these days, researchers understand the critical value of telephone interviews. Our expert practitioners delve into the components of managing a telephone study: • Sample Universe and Sample Source • Incidence (How is it calculated?) • Length of questionnaire • Incentives • Interviewer training • Status reports Closure (communications at end of study/moving to tabulation) Other issues (changes to questionnaire/sample/quota after interviewing has begun). You'll also get expert legal advice on the Telephone Consumer Protection Act (TCPA).
How to Effectively Interview C-Suite Execs, Physicians and Other VIPs VIP's (CEO's, wealthy individuals, celebrities, doctors, etc.) have extreme qualities that can trigger strong emotional reactions in an interviewer, including awe, envy, and intimidation. These emotional reactions may trigger behavioral reactions that threaten to derail an interview. This webinar will provide tips for interviewers to manage these emotional reactions in order to stay on-task and deliver optimal insights.
Study Design & Project Conception A strong foundation is critical to any structure. Get off to an effective start on your research project with these basic building blocks: How to question your client, designing the research study against client objectives, reviewing sample sizes, selecting a data collection method, and building a flexible schedule. We will also cover the challenges you may face with difficulty in completing interviews due to incidence, sample ineffectiveness, and time of year, as well as programming, tabulation and coding challenges.
The Art of Proposal Writing The proposal is not about you – it's about the client’s problem and how you're going to solve it. This webinar addresses some best practices, including: • How to contact the client What are the business issues behind the RFP? • What decisions will be made as a result of this research How much is riding on these decisions? • What will be the key selection criteria for the winning proposal? • What is the anticipated budget?
What you need to know to excel at Project Management. Best practices and tips about managing a research project from beginning to end.
Project Development & Questionnaire Design - Original Webcast February 2016 To ensure your survey can deliver upon the research objectives it must address the proper core metrics, such as awareness, attitudes, and motivation, but also should include ones that build business knowledge and support decision making. The scope, order and wording of the questionnaire is critical. Our expert practitioners will discuss commonly used types of questions and alternative scales, and questions you can ask your clients to construct relevant questionnaires. Understand how to make questions clear, answerable, easy and unbiased. Receive guidelines for the three most common tasks we ask of respondents: selecting items from a list, rating items on a scale and answering open-ended questions. Get tips on how to properly pretest a questionnaire.
Kellogg’s Snack Innovation group had a challenge. Armed with multiple complex data inputs, they needed to support evolving their innovation strategy—but they had to convince internal audiences with multi-experience (e.g. marketing, finance, distribution) and varying levels of influence (frontline to leadership) across the organization in order to gain buy-in. No small task, the director pulled from her cognitive science bag of tricks to embed these lofty principles into her colleagues’ memory in an indelible way, without overtaxing teams with data and digits. A simple, yet universal, video metaphor became the backbone for a story-driven campaign that served as a launch pad for their 2017 product planning cycle.
Considering the vast amount of data handled by market research and analytics firms, it’s no wonder that information security concerns have intensified in recent years. It’s also no surprise that adoption of ISO 27001, widely considered an optimal framework to mitigate data security risks, has surged as well – with a compounded annual growth rate of nearly 28% in the last 8 years and nearly 25% in 2016 alone.
More and more companies have come to realize the benefits of implementing an ISO 27001-accredited information security management system both in terms of improving security and gaining significant competitive advantage. More frequently, a company’s Vendor Risk Management practices are mandating that unless a partner/vendor can provide a strong form of third-party attestation for their security program, they cannot engage them for any service that involves sensitive business information.
Join us for this session to discuss the standard, the steps to implementation and the many benefits to your business including:
• Safeguard your valuable, sensitive, and confidential information assets
• Win new business and retain existing clients
• Expand into global markets
• Avoid penalties, protect your reputation and improve your brand
• Build stakeholder loyalty and trust
• Demonstrate legislative, contractual, and regulatory compliance
• Meet security audit requirements and avoid cyclical security questionnaires
Time has been allotted for audience Q&A.
Insights teams are challenged with marrying sources of data from nearly all corners, and colors, of the spectrum—and to finding ways to create cohesion among them. Yet, ad hoc approaches to socializing insights can lead to ad hoc results. True opportunity lies not only in learning how to leverage design, but in how to scale it beyond the insights function and across audiences. Get inspired to scale design to help you gain buy-in and ROI within your organization.
Cultivating a left-brain|right-brain competency requires more than a patchwork team. The evolution of insights requires multidisciplinary skillsets to collectively unleash the power of information. In this collaborative panel discussion, hear from a Communication Designer, Developer and Curator as to how transforming raw data into easy-to-use messages truly takes a distinct balance of skillsets—and why it’s critical for organizations to get this right.
In this practicum-based presentation, learn how to think and apply a curator’s mindset to educate, empower and activate on consumer insights. This five-step process is sure to kick-start empathic thinking and help you formulate how to engage—and delight—audiences across organizational teams.
Having gained significant attention in the late 1990s, Design Thinking has emerged from the global recession with renewed popularity, traction, and momentum. A new methodology to solving complex problems, it has proven a significant force for companies who embrace its cultural, procedural, and multi-disciplinary approach. Learn how adopting the tenets of Design Thinking can transform your project management, corporate or departmental operations and culture, and boost your bottom line.
The LGBT (lesbian, gay, bisexual, transgender) market segment is emerging rapidly, leaving many researchers and their clients wondering how to access viable, meaningful, actionable insights. Researching LGBTs requires an understanding of terminology and nuance that isn't found in other market segments. Many approaches have proved ill-advised and yield misleading results; others have succeeded. Learn the difference, along with other best practices. Speakers include Thomas Roth and David Paisley of Community Marketing & Insights (LGBT research specialists) and John Lake of Wells Fargo, which has leveraged LGBT research across planning, implementation and measurement of results. This dynamic session will help participants grasp the potential of the LGBT market, and how to successfully approach it.
Occasionally we encounter qualitative super-respondents: they are extremely intelligent and articulate, they enjoy talking, and they provide elaborate responses. Most importantly, they are remarkably observant and analytical. To a great extent they already possess the picture of the market that we are trying to develop through our research. By thinking outside the box we can find ways to leverage these super-respondents beyond their conventional participant role – often at little or no additional cost.
In this session you will learn how to identify super-respondents, how to define a role for them, how to persuade them to continue to work with you throughout the remainder of the project, and how to garner your client’s support for this.
Individuals actively involved in PRC consider it an important, distinguishing credential that bolsters their standing in the profession as well as enhancing their performance for their employer.
