December 1, 2020 – The Insights Association has formed the IDEA (Inclusion, Diversity, Equity and Access) Council and charged it with a mission to deliver measurement, education, and standards of excellence to address the lack of representation in the insights profession and the populations it researches.  

“As an industry, we take pride in building cultural understanding and empathy. We have the knowledge, creativity, and influence to make a difference,” commented Melanie Courtright, CEO of the Insights Association. “I am thrilled to work alongside such an impressive, diverse group that will lead this vital initiative.”

The members of the IDEA Council are:

  • Scott Baker, Senior Vice President, Client Solutions, Schlesinger Group
  • Khary Campbell, Assistant Vice President, Research & Innovation, L'Oréal 
  • Jackie Chan, VP, Head of Research & Analytics, Prudential Financial
  • Dawn Christian, Senior VP of Inclusion & Diversity, GCI Health
  • Melanie Courtright, CEO, Insights Association
  • Sherri Dansby, Market Research Manager, Blue Cross Blue Shield of Michigan
  • Shannon Danzy, Principal, danzy consults; QRCA
  • Carlos Garcia, President, Garcia Research
  • Alfred Ishak, Senior Director, Development & Planning, Gongos
  • April Jeffries, Global President, Ipsos
  • Damon Jones, Vice President, Telephone Operations, Burke, Inc.
  • Heather Magaw, Vice President, People & Culture, Chadwick Martin Bailey
  • Bianca Pryor, Vice President, BET
  • Tchicaya Ellis Robertson, Senior Thought Leadership Principal, Accenture

The work of the IDEA Council will be structured on four pillars: Inclusion, Diversity, Equity and Access. For each, there will be initiatives that aim to improve both the Profession and the Research. 

To make advancements within the insights profession, work will include: Building a common and current lexicon, hosting community dialogue, expanding representation of marginalized groups at organizations and events, supporting education and career advancement, developing pay and organizational diversity and career advancement metrics and benchmarks.

To help ensure truly representative research and mitigate bias within insights and analytics work, there will be cultural competency and literacy education, establishment of sampling and holistic insights best practices, and work to build long-term engagement with research participants in underserved populations. IA member companies will be invited to pledge their support for these initiatives.

Companies with greater gender, racial, and ethnic diversity, including in their leadership ranks, outperform their peers – so, these efforts stand to provide real, tangible benefits to our members, Courtright noted. It also will help business, government, and the media by increasing the volume of accurate and trustworthy information to fuel discussion, understanding and decision making.

“The Insights Association takes seriously its unique position as an unbiased advocate, a builder of bridges and a forum for conversation and debate,” added Lisa Courtade, Executive Director, Global Customer Insights at Merck and IA Board Chair. “As we work to amplify the voices of those too long silenced, we must become more inclusive rather than exclusive, encouraging all voices in the insights and data analytics community to be heard.”
 

Scott Backer  

Scott
Baker

Senior Vice President, Client Solutions
Schlesinger Group

  Khary Campbell  

Khary
Campbell

Assistant Vice President - Research & Innovation
L'Oréal

Jackie Chan  

Jackie
Chan

VP, Head of Research & Analytics
Prudential Financial

  Dawn_Christian  

Dawn
Christian

Senior VP of Inclusion & Diversity
GCI Health

Melanie_Courtright  

Melanie
Courtright

CEO
Insights Association

  Shannon Danzy  

Sherri
Dansby

Market  Research Manager
Blue Cross Blue Shield of Michigan

Shannon_Danzy  

Shannon
Danzy

Principal
danzy consults; QRCA

           

  Carlos_Garcia  

Carlos
Garcia

President
Garcia Research

Alfred_Ishak  

Alfred
Ishak

Senior Director, Development & Planning
Gongos

  April_Jeffries  

April
Jeffries

Global President
Ipsos

Damon_Jones  

Damon
Jones

Vice President, Telephone Operations,
Burke, Inc.

  Heather_Magaw  

Heather
Magaw

Vice President, People &
Culture, Chadwick Martin Bailey

Bianca_Pryor  

Bianca
Pryor

Vice President,
BET Networks

  Tchicaya_Ellis_Robertson  

Tchicaya Ellis
Robertson

Senior Thought Leadership Principal
Accenture