The Insights Association will recognize the contributions of David W. Almy at IA’s Corporate Researchers Conference in October. Almy announced this week that he would be leaving the association after more than nine years as CEO of MRA and IA.
“Honoring years of requests by my wife and sons, I’ve decided that it’s time for a change and my next chapter. Working through my 30th wedding anniversary apparently was the last straw. In discussion with our leadership, I indicated that I will leave at the end of the year to provide our Board with the opportunity to find my successor. The insights and analytics community has a fantastic future ahead of it, and it’s been remarkable to have been a part of shaping it,” Almy said.
“David’s creativity, innovations, pursuit of excellence and support for others exemplifies the heart of those who created and nurtured the insights industry and profession. Our Board and members are grateful for his service to our community,” said David Rothstein, IA Board chair and CEO of RTi Research.
Almy was appointed CEO of the Marketing Research Association in May of 2010. Among his achievements, Almy led MRA’s efforts to expand the community through the creation of the flagship Corporate Researcher’s Conference (CRC). He also modernized the MRA Code of Marketing Research Standards, deployed best-in-class technology platforms for online education and member services, relocated MRA’s headquarters from Connecticut to Washington to improve government representation, and strengthened the MRA/CASRO relationship culminating with the merger of the two associations in 2017.
As IA’s first CEO, Almy successfully managed the CASRO/MRA merger, led the initiative to modernize the 2019 IA Code of Standards & Ethics for Marketing Research and Data Analytics, expanded government affairs performance most recently through IA participation in the ongoing development of a U.S. data privacy law, increased support for Chapters, initiated outreach internationally through the creation of an International Chapter and Canadian Council, improved the operation of IA’s certification subsidiary CIRQ, and expanded the event portfolio to include two international events and Converge – the first conference to focus on primary research’s integration with data analytics.
During Almy’s tenure at IA, membership services expanded in many areas, with more than 50 percent increases in both company and corporate research department membership since the merger, membership revenue up 11 percent and event revenue up 9 percent. “In more than nine years as CEO, David did an outstanding job serving the needs of the membership and the insights and analytics community,” added Rothstein. “A long-time advocate for research, insights and analytics, David led efforts to educate the press, the general public and even ourselves about our critical role creating competitive advantage.”
The IA Board of Directors has established a committee, consisting of former Board Chair Simon Chadwick of Cambiar, current Board Vice Chair Lisa Courtade of Merck, and incoming Vice Chair Tim Hoskins of Quester, to manage the search for a new CEO.