WASHINGTON, DC, November 19, 2013 – The Insights Association has approved new Insights Association Certificates for Qualitative Research Principles and Quantitative Research Principles. The Certificates are available through Research Rockstar LLC, an online marketing research training provider based in Marlborough, MA.

“We are delighted that Research Rockstar online training courses have qualified for this recognition. Both the Insights Association and Research Rockstar share a passion for the advancement of research practitioners and our profession,” said Insights Association's CEO David W. Almy.

The Insights Association's two Certificates will be awarded after successful completion of five designated courses covering each area.

Insights Association Certificate in

Qualitative Research Principles

Insights Association Certificate in

Quantitative Research Principles

Managing Focus Groups

10-point Checklist for Questionnaire Design

Writing Qualitative Research Reports

Questionnaire Design 201: Scale Selection

Conducting Research Interviews

Intro to Quantitative Data Analysis

Introduction to Ethnography

Intro to SPSS

Social Media Meets Market Research

Introduction to Conjoint Analysis

These courses are available now; students can register immediately. Each class is offered at least twice a quarter. All are taught online using live instructors enabling real-time Q&A.

Additionally, Research Rockstar is developing courses to qualify for the Insights Association Certificates in Project Management and Emerging Research Methods.

The Insights Association Certificates will be available  for any course or combination of courses that have been successfully reviewed and approved. Educational providers offering courses who wish to participate in the program should contact  Jennifer Cattel of the Insights Assocation staff for more information regarding approvals. 

The Insights Association Certificates help marketing researchers demonstrate their in-depth knowledge of research principles backed by the Insights Association. Further information about the Insights Association Certificates as well as Professional Researcher Certification (PRC) may be found on the Insights Association website. All of Research Rockstar courses have been approved for PRC credits.

#    #    #

Inspired by the 2017 merger of CASRO and MRA, all Insights Association proceeds are invested in advocacy, education and other initiatives to directly support the marketing research and analytics community. The new Insights Association helps empower intelligent business decisions as a voice, resource and network advancing the companies and individuals engaged in this important work