The Board of the Market Research Institute International (MRII) has elected Michael Mermelstein, executive vice president of Nichols Research, as Board President for 2020; Mermelstein completed a two-year term as MRII Treasurer in 2018. He succeeds Dan Coates, president and co-founder of Ypulse, Inc., who will serve one year as Immediate Past President.
“MRII has long been and continues to be the gold standard in teaching the core body of knowledge and principles needed to be successful in the market research profession,” said Mermelstein. “Providing online courses in conjunction with the University of Georgia, MRII seeks to help market researchers use similar terminology, understand what makes research projects successful, and build a great career in our chosen field. I am very proud to be part of this program and look forward to a year of continuing to provide a world-class education to those in our profession.”
The Board also elected Stephanie C. Harris, a research consultant, and a member of the Board since 2015, as President-Elect. Harris has served on the curriculum committee since 2016 and is the current committee chair.
The MRII Board elected five new members: Jamin Brazil, former CEO of Decipher and FocusVision and host of the Happy Market Research podcast; Jennifer Colie, consumer insights manager with Verizon; Anthony Jackel, consumer insights and strategy lead at Kraft Heinz; Roddy Knowles, head of research, Alpha; Elizabeth Merrick May, head of customer engagement, hardware, Google (and a past graduate of Principles of Market Research).
They replace retiring Board members David Almy, Marion Boeri, Jackie Lorch, Kathy Millich, and Bart Weiner. “The MRII Board is one of the most active boards I’ve ever been involved with,” said Mermelstein, “and we’re deeply thankful for the contributions of David, Marion, Jackie, Kathy, and Bart. Without volunteers such as these, we wouldn’t be able to serve the industry.”
In 2019, the MRII Board welcomed two new ex officio members: Kiel Norris, director of continuing education at the University of Georgia, and John Tabone, chief administrative officer of the Canadian Research Insights Council (CRIC). Additionally, Melanie Courtright, the new CEO of the Insights Association, and a director-at-large on the MRII Board since 2014, has taken the ex officio chair held by the Insights Association.
The full MRII Board can be viewed here.
A nonprofit organization founded in 1996 by a consortium of industry leaders, MRII offers the industry’s premier online market research courses designed to teach the fundamental skills needed to conduct robust and insightful market research. Authored and continually updated by industry subject matter experts, the courses are supported by and meet the certification requirements of industry associations worldwide. Through a unique cooperation with the University of Georgia, MRII offers the Principles of Market Research, the Principles of Pharmaceutical Market Research, and the Principles Express line of courses. Nearly 9,000 practitioners from 104 countries have taken a certificate course. For more information, go to: http://www.mrii.org.