Maru/Matchbox has announced the hire of Mona Makhijani as SVP, Client Activation. Mona is based in the firm’s Vancouver office.

Mona joins Matchbox from Kantar TNS, where she was SVP, Client Business Partner. Mona has also held a number of senior research positions at companies such as Ideate Strategies, Hall & Partners, McKinsey & Co, Ipsos-Reid, MaritzCX and Nielsen. She has over 28 years’ experience generating customer insight through research and analysis. Mona brings with her deep expertise in the Technology & Telecommunications sector, leading major clients in complex global projects.

“Mona is a strategic thinker with strong analytical skills as well as an ability to work effectively and collaboratively in a fast-paced environment,” said Daniel Finder, Maru/Matchbox President, International & Chief Executive Officer of Latin America. “Mona will be instrumental in leading the company’s growth strategy and execution of our global client relationships,” Finder added.

Mona’s arrival is the latest in a number of recent senior hires for Maru Group. Ged Parton, CEO of Maru Group, said: “Global clients across sectors are looking for insights to drive informed, impactful business decisions that move people into action. We are committed to investing in the right talent and proprietary technology. Mona’s experience will help strengthen and integrate the company’s multi-market offer and technology.”