OpinionRoute, the market leader in Insights Process Management, announced today Andrew Moffatt as Partner and newly created Chief Strategy Officer. Moffatt previously served as OpinionRoute’s Chief Operating Officer.

"I'm incredibly excited to take on this new role," Moffatt said. “We are very passionate about delivering the highest quality data and creating data driven, scalable, transparent solutions to help solve core issues facing the research industry.”

OpinionRoute, founded by Chief Executive Officer Terence McCarron in 2013, is dedicated to protecting the integrity and effectiveness of market research. Prior to joining OpinionRoute, Moffatt spent more than 18 years at industry leading SSI (now Dynata). Combined, McCarron and Moffatt have more than four decades of experience in leading market research roles.

“Andrew is one of the most creative problem solvers I’ve ever met," McCarron said. "Combining his talent with his deep experience and understanding of the Insights industry makes him an ideal partner”

Moffatt’s appointment builds on OpinionRoute’s expanding business which offers a unique combination of innovative “Research First” technology and data collection solutions for the entire research ecosystem.

For more information, please visit www.opinionroute.com‍‍