Global Advertising and Brand Specialist Phoenix Marketing International (Phoenix MI) is proud to welcome two new members to their leading Health practice, Katy Palmer, Ph.D., and Brad Perkins as Managing Director, Health and SVP, Health, respectively.

Palmer (pictured) will be heading up the Phoenix Health team, bringing over 20 years of research, consulting, and executive management experience. She will oversee all aspects of the Phoenix MI Health practice, including their custom franchise and syndicated AdPi and Brand Effect offerings.

“We are thrilled to have Katy and Brad join Phoenix MI, and look forward to their leadership in expanding our Health business,” says Martha Rea, President, Phoenix MI.  “Both Katy and Brad bring decades of experience in Health research and solutions to the team that further enhances our ability to provide our clients with the highest quality in research design, execution, and valuable/actionable insights.”

Prior to joining Phoenix, Palmer spent 20 years at Escalent (formerly Market Strategies International), where she most recently held the roles of Chief Solutions Officer and Managing Director of Health. She also spent two years client-side at  Eli Lilly. She received her B.A. in Biology from Lake Forest College and her doctorate from Washington University in St. Louis in Immunology.

“I am very excited to be joining the great culture at Phoenix,” said Palmer. “I look forward to growing our team and business and providing clients true value-add; leveraging the unique products we offer in the areas of Communication, Brand, and Customer Experience.”  

As a member of Palmer’s team, Brad Perkins will be designing and overseeing qualitative and quantitative research that addresses Health clients’ specific needs and providing strategic guidance for both in-development assets and in-market brands.

Perkins joins Phoenix from senior roles at Quintiles Consulting, Escalent, and Harris Interactive, as well as sales and contracting experience with AstraZeneca. He received his B.S. in Business Administration and Marketing from Cornell University.