Reach3 Insights has announced the appointment of Steven Spencer-Steigner as Senior Vice President, Qualitative Strategy. In this newly created role, Spencer-Steigner will lead a team of researchers in delivering strategic qualitative research services to the company’s growing clientbase, as well as expanding the consultancy’s insight solutions

“As a full-service research consulting firm, Reach3’s number one goal is to efficiently deliver richer insights that our clients can use to improve their business outcomes,” said Matt Kleinschmit, CEO and Founder of Reach3. “Steven’s track record in strategy, product development and innovative programmatic research design makes him the perfect leader in applying our unique conversational approaches to capture deeper qualitative insights for clients.” 

In his two decades in the marketing research industry, Spencer-Steigner has worked with Fortune 100 brands from all major industries, including technology, media and entertainment, finance and fintech, and CPG. Prior to Reach3, Spencer-Steigner was SVP at Maru/Matchbox. He is based in San Francisco. 

“Qual research is ripe for innovation,” said Spencer-Steigner. “I want to leverage Reach3’s vision, approach, and technology to bring fresh thinking into this area of research. The company is reimagining how our industry engages with consumers and how clients inspire action within their organizations. I’m so thrilled to be joining Reach3 at this important time.”

With a client list that includes an expanding roster of Fortune 500 brands like Johnson & Johnson, RXBar, Jagermeister, Cineplex and Snapchat, Reach3 is growing very quickly. The company recently opened its Los Angeles office, with plans to launch in New York in the next few months.