Schlesinger Associates, a leading market research corporation and member of the Insights Association, announced that its executive vice president of strategic development, Rob Ramirez, was named a finalist in the seventh annual Constellation SuperNova Awards. The awards program recognizes leaders and teams for their innovative application of disruptive technology in business. Ramirez was selected as a finalist in the future of work productivity and collaboration category based on his work to advance the use of collaboration technology in market research.
For more than 50 years, focus group sessions have gone largely unchanged. To provide more compelling results to clients, Ramirez deployed a 190’ video wall and new software platform powered by Prysm, Inc. a leading digital workplace platform provider, in Schlesinger’s headquarters. Branded as “The Wall by Schlesinger,” the dynamic, multi-window, interactive display showcases a variety of study stimuli and acts as a central repository of information from which insights can be actioned.
“Soon after deploying The Wall, powered by Prysm, we were commissioned by Healogix, a marketing research consultant, to run a focus group on behalf of a large pharmaceutical company that needed rapid turnaround of research on creative content and compelling results for management buy-in,” said Ramirez. “The Wall played a key role in shaping the study and finalizing the results for Healogix – offering high-level qualitative engagements with faster insights – and allowed the partner to avoid typical engagement challenges.”
The 2017 SuperNova Award judges, comprising technology thought leaders and journalists, selected finalists that demonstrated success in implementing leading-edge business models and emerging technologies for their organizations. Finalists achieved remarkable results, including competitive advantage, cost savings, and quantifiable improvements in agility.
Public voting for the SuperNova Awards will take place online until October 2, 2017. Winners will be announced at the SuperNova Awards Gala on October 26, 2017, in Half Moon Bay, California, during Constellation’s Connected Enterprise. View more information.