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Who should be a member of IA? Anyone who is in the supply chain of producing and activating insights.

All Insights Association (IA) memberships operate on a calendar year renewal schedule. If joining April 1 or later, your first year's dues will be pro-rated through December 31 (you have until March 31 of each year to renew membership).

You must qualify for IA membership in one of the following 3 categories:

1. "Company" membership is defined as/limited to research/analytics/insights agencies and service providers - those who sell their services. Dues are based on gross annual North American insights/research/analytics revenues; see first dues schedule below.

2. "Corporate Department" membership is defined as/limited to internal departments at corporations, non-profits, government entities, academic institutions, and associations - those who do not sell their services. Dues are based on total number of department employees; see second dues schedule below.

3. "Individual" membership is defined as/limited to those employed by a non-member Company or Corporate Department (see definitions above); full-time students and educators in the Insights space; those seeking employment within and retired from the industry. Benefits are not transferable to others within your organization. Dues are flat rate; see third dues schedule below. If your employer holds a Company or Corporate Department membership, you are already a member by way of that membership and do not need to join as an Individual member. 

All dues are in U.S. Dollars. Dues information is used for annual billing purposes only, will be treated as confidential, and will not be released to other IA members or any other individual or organization.

Company Dues Schedule (research/analytics/insights agencies and service providers)

CATEGORY (based on gross annual North American research/analytics/insights revenues)

Dues
Under $250,000 $550
$250,000 – $500,000 $875
$501k – $999k $1,215
$1m – $1.99m $2,440
$2m – $4.99m $4,300
$5m – $9.99m $5,990
$10m – $24.99m $8,450
$25m – $49.99m $12,885
$50m – $99.99m $17,500
$100m – $199.99m $23,450
$200m – $499.99m $26,700
$500m - $999.99m $29,950
Over $1b $35,000

 

Corporate Department Dues Schedule (internal departments at corporations, non-profits, government entities, and associations)

CATEGORY (based on total number of employees within your insights/analytics/research department)

Dues
1 employee $350
2 employees $700
3 employees $1,050
4 – 9 employees $1,400
10 – 99 employees $1,999
100 - 499 employees $4,999
500 or more $9,999

 

Individual Dues Schedule (those not employed by a Company or Corporate Department member)

Practitioners not employed by a member Company or Corporate Department $350
Full-time Educators, Full-time Students, Those Seeking Employment within Insights industry (in US, Canada, UK) FREE
Seeking Employment within the Insights Industry (not located in U.S., Canada, or UK)  $95
Retired from the Insights Industry $95

 

About Us

The Insights Association protects and creates demand for the evolving Insights and Analytics industry by promoting the indisputable role of insights in driving business impact. All revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

More About Us

About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

Learn How We Do It

Contact Us

1156 15th Street NW, Suite 700
Washington, DC 20005
(202) 800-2545
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