The Insights Association represents the most successful companies and individuals in the marketing research, insights and data analytics industry. Our programs and services focus on providing the knowledge and skills to help practitioners generate marketing insights and analytics effectively and efficiently, the commitment to do so with integrity, and the support network to advance your business and career in new directions. Definitions of membership types and specific benefits are listed below.
- Companies: defined as/limited to research/analytics/insights agencies and service providers - those who sell their services
- Corporate Departments: defined as/limited to internal research/analytics/insights departments at corporations, non-profits, government entities, and associations – those who do not sell their services
- Individuals: defined as practitioners not employed by a Company or Corporate Department member; full-time students; full-time educators; those unemployed within the industry; those retired from the industry
Benefit |
Companies |
Corporate Departments |
Individuals |
|---|---|---|---|
| Proof of your commitment to quality through adherence to and support of the Insights Association’s enforceable Code of Standards and Ethics for Marketing Research and Data Analytics | |||
| Proof of your commitment to quality through adherence to and support of the Insights Association’s enforceable Code of Standards and Ethics for Marketing Research and Data Analytics | ✔ | ✔ | ✔ |
| Benefits extend to all research-related employees within your company or department, regardless of location | |||
| Benefits extend to all research/analytics/insights-related employees within your company or department, regardless of location | ✔ | ✔ | |
| Access to members-only content, including white papers, memos, legal alerts, and articles, as well as our bi-monthly newsletter, Inside Insights | |||
| Access to members-only content, including white papers, memos, legal alerts, and articles, as well as our bi-monthly newsletter, Inside Insights | ✔ | ✔ | ✔ |
| Government Affairs Advocacy via a full-time lobbyist in Washington, DC, as well as continuous advocacy to federal and state policymakers on the merits of marketing research and analytics practice endeavoring to ensure an accommodating environment for our industry | |||
| Government Affairs Advocacy via a full-time lobbyist in Washington, DC, as well as continuous advocacy to federal and state policymakers on the merits of marketing research and analytics practice endeavoring to ensure an accommodating environment for our industry | ✔ | ✔ | ✔ |
| Access to on-staff privacy and compliance experts for information on privacy strategies and assistance with drafting company privacy policies; guidance and checklists on legal and regulatory compliance, including GDPR; Code interpretations; model contracts and forms readily adaptable for internal use and to meet client requirements | |||
| Access to on-staff privacy and compliance experts for information on privacy strategies and assistance with drafting company privacy policies; guidance and checklists on legal and regulatory compliance, including GDPR; Code interpretations; model contracts and forms readily adaptable for internal use and to meet client requirements | ✔ | ✔ | |
| Ability to participate in the Insights Association Privacy Shield Program, which provides required independent dispute resolution for companies self-certifying to the trans-Atlantic data transfer framework in partnership with the American Arbitration Association | |||
| Ability to participate in the Insights Association Privacy Shield Program at discounted rates, which provides required independent dispute resolution for companies self-certifying to the trans-Atlantic data transfer framework in partnership with the American Arbitration Association | ✔ | ✔ | |
| Proactive compliance guidance provided through legal alerts, articles, white papers, memos, and best practices guidance delivered regularly to help you lower legal costs before they happen | |||
| Proactive compliance guidance provided through legal alerts, articles, white papers, memos, and best practices guidance delivered regularly to help you lower legal costs before they happen | ✔ | ✔ | ✔ |
| Peer-to-peer legal discussions at our General Counsel & Privacy Officers Forum, which meets twice annually and is open only to General Counsel and Privacy Officers representing member companies and departments. Attendees may participate in-person or by teleconference from anywhere in the world. | |||
| Peer-to-peer legal discussions at our General Counsel & Privacy Officers Forum, which meets twice annually and is open only to General Counsel and Privacy Officers representing member companies and departments. Attendees may participate in-person or by teleconference from anywhere in the world. | ✔ | ✔ | |
| Preferred rates and access on the path to internationally coveted ISO certification through our CIRQ subsidiary, which provides audit and certification services for ISO research standards 20252 and 26362 and information security standard ISO 27001. | |||
| Preferred rates and access on the path to internationally coveted ISO certification through our CIRQ subsidiary, which provides audit and certification services for ISO research standards 20252 and 26362 and information security standard ISO 27001. | ✔ | ✔ | |
| Access to our Professional Researcher Certification (PRC) Program at discounted rates. | |||
| Access to our Insights Professional Certification (IPC) Program at discounted rates. | ✔ | ✔ | ✔ |
| Access to a vast international network providing business and regulatory information and support via the Insights Association’s Founding Member status in the Global Research Business Network (GRBN) | |||
| Access to a vast international network providing business and regulatory information and support via the Insights Association’s Founding Member status in the Global Research Business Network (GRBN) | ✔ | ✔ | ✔ |
| Discounted rates on Professional Liability/E&O and Cyber Security insurance policies tailored specifically to research and analytics companies/departments. | |||
| Discounted rates on Professional Liability/E&O and Cyber Security insurance policies tailored specifically to research and analytics companies/departments. | ✔ | ✔ | |
| Significantly discounted attendance rates for Insights Association events, which provide objective information delivered by expert practitioners and superior networking opprtunities with both corporate researchers and research company executives. | |||
| Significantly discounted attendance rates for Insights Association events, which provide objective information delivered by expert practitioners and superior networking opprtunities with both corporate researchers and research company executives. | ✔ | ✔ | ✔ |
| Discounted rates to exhibit and sponsor at Insights Association events | |||
| Discounted rates to exhibit and sponsor at Insights Association events | ✔ | ✔ | |
| Access to Insights50, an exclusive event limited to 50 executives who lead corporate research, insights and/or analytics departments. | |||
| Access to Insights50, an exclusive event limited to 50 executives who lead corporate research, insights and/or analytics departments. | ✔ | ||
| Local engagement through free membership in one of our twelve Chapters | |||
| Local engagement through free membership in one of our twelve Chapters | ✔ | ✔ | ✔ |
| Exchange ideas and get trusted resource referrals in our private, members-only online forums, designed to leverage the collective knowledge of Insights Association members | |||
| Exchange ideas and get trusted resource referrals in our private, members-only online forums, designed to leverage the collective knowledge of Insights Association members | ✔ | ✔ | ✔ |
| Access to our Corporate Researchers online forum, where conversation and idea exchanges flow freely without provider access. | |||
| Access to our Corporate Researchers online forum, where conversation and idea exchanges flow freely without provider access. | ✔ | ✔ | |
| Complimentary listing in the Insights Association's online Company/Corporate Research Department Member Directory | |||
| Complimentary listing in the Insights Association's online Company/Corporate Department Member Directory | ✔ | ✔ | |
| Complimentary listing in the Insights Association's Blue Book Marketing Research Services & Focus Group Facility Directory | |||
| Complimentary listing in the Insights Association's Blue Book Directory: The Source for Insights Solutions | ✔ | ||
| Discounted rates to list in the Insights Association's Blue Book Marketing Research Services & Focus Group Facility Directory | |||
| Discounted rates to list in the Insights Association's Blue Book Directory: The Source for Insights Solutions | ✔ | ||
| Preference to provide content in Insights Association publications and to speak at Insights Association events | |||
| Preference to provide content in Insights Association publications and to speak at Insights Association events | ✔ | ✔ | |
| Use of the Insights Association Company or Corporate Research Department member logo on your organization's website and promotional materials | |||
| Use of the Insights Association Company or Corporate Department member logo on your organization's website and promotional materials | ✔ | ✔ | |
| Use of the Insights Association Individual member logo in your email signature and on personal stationary | |||
| Use of the Insights Association Individual member logo in your email signature and on personal stationary | ✔ | ||
| Participation in industry-focused Business Benchmarking and Compensation Surveys | |||
| Participation in industry-focused Business Benchmarking and Compensation Surveys | ✔ | ✔ | |
Company Members
Research/Analytics and Service Providers
- Coverage – Member benefits and preferred rates extend to ALL research-related employees.
- Proof of your company’s commitment to integrity – Through adherence to an enforceable Code of Standards.
- Government affairs advocacy
- A full-time lobbyist in Washington, DC advocating for the marketing research and analytics industry
- Continuous advocacy to federal and state policymakers on the merits of marketing research and analytics practice endeavoring to ensure an accommodating environment for our industry
- Consistent coverage of legislative, regulatory and judicial issues and timely delivery of relevant news and alerts
- Grassroots activism: connecting members with their federal and state policymakers to improve laws and regulations impacting the marketing research and analytics industry
- Expert guidance on legal and regulatory compliance
- Direct access to staff attorney for Code clarifications, information on privacy issues, and guidance on legal and regulatory compliance
- Assistance with drafting company privacy policies, including personal consultation and collaboration with staff attorney
- Guidance to navigate existing regulations and to address market shifts and technological advancements
- Detailed and relevant compliance information, including legal alerts, articles, white papers, memos, and best practices
- Compliance checklists to more easily prepare for domestic and international projects
- Model contracts and forms readily adaptable for internal use and to meet client requirements
- A differentiating credential – Feature the Insights Association logo on company materials, including your website with a link to your Insights Association Member Directory listing.
- Identify underperforming facets of your business – Members-only, in-depth, industry-focused Business Benchmarking and Compensation Survey reports provide data you can’t find elsewhere.
- Objective information – Delivered by expert practitioners at conferences, webinars and forums, and on the Insights Association website.
- Access to decision makers – Whether you seek connections with corporate researchers or market research company executives, Insights Association conferences deliver. Members qualify for substantial discounts to attend, exhibit and sponsor.
- Timely information – Government affairs advocacy and legal/regulatory compliance alerts as they happen, and industry news and insights on emerging trends, on our website and delivered to your inbox via biweekly e-newsletters.
- A platform for thought leadership – You’re on the inside track to write articles for Association publications and to speak at our conferences.
- Local engagement – Free membership in 1 of 12 regional association chapters provides the ability to inform, engage and reward your staff via exceptional local networking and educational events.
- Essential compliance support for work in Europe – IA's Privacy Shield Program provides required independent dispute resolution for companies self-certifying to the trans-Atlantic data transfer framework.
- Internationally recognized quality management certification – Through IA’s certification body CIRQ: ISO Research StandardsCertification and ISO Information Security Standard Certification.
- Data protection assistance – Customized information security guidance and an exclusive “traction” program to help you develop a data security management system.
- Ability to meet client requirements for professional liability and cyber security insurance – Save on premiums and receive coverage specifically tailored to research and analytics companies.
- Increased visibility to customers – One FREE listing included in the Blue Book Marketing Research Services and Focus Group Facility Directory with the Insights Association member logo prominently displayed and a free listing in the online Insights Association Member Directory.
- Access to the Professional Researcher Certification (PRC) program for all employees at discounted rates.
- Forums to learn from and network with peers – Members-only private forums, to leverage the collective knowledge of IA members.
- Global access – Tap into a vast international network providing business and regulatory information and support via IA’s founding member status in the Global Research Business Network (consisting of 40+ national associations).
Corporate Departments
Many offerings listed above will benefit your work. In addition, the Insights Association is uniquely positioned to provide corporate research, insights and data analytics leaders and practitioners with:
- Support in upholding of the practice and integrity of marketing research, insights and data analytics – Marketers benefit from the insights provided by research and analytics, but they don’t always understand the scientific rigor involved or the privacy and ethical standards that researchers must uphold. Our Code of Standards and the personal guidance we provide as you apply these principles in myriad situations can prove critical in resolving internal disputes and alleviate unrealistic and unattainable demands from the marketing department or other stakeholders.
- Unique forums to learn from and network with peers – At the Corporate Researchers Conference (CRC) and the all-new Insights 50 leadership forums , in addition to an exclusive private Corporate Researcher online forum.
Individual Members
- Connect with a supportive, sharing community on your terms – Free membership in 1 of 12 regional association chaptersbrings you closer to exceptional networking and education.
- Objective Information – Delivered by expert practitioners at conferences, webinars and forums; access to an expansive library of articles and conference presentations
- Government affairs advocacy
- A full-time lobbyist in Washington, DC advocating for the marketing research and analytics industry
- Continuous advocacy to federal and state policymakers on the merits of marketing research and analytics practice endeavoring to ensure an accommodating environment for our industry
- Consistent coverage of legislative, regulatory and judicial issues and timely delivery of relevant news and alerts
- Grassroots activism: connecting members with their federal and state policymakers to improve laws and regulations impacting the marketing research and analytics industry
- Expert guidance on legal and regulatory compliance
- Detailed and relevant compliance information, including legal alerts, articles, white papers, memos, and best practices , including an extensive members-only library of legal information tailored for marketing researchers.
- Prepared guidance to navigate existing laws and regulations and to address market shifts and technological advancements
- Compliance checklists to more easily prepare for domestic and international projects
- Model contracts and forms readily adaptable for internal use and to meet client requirements
- Discounted rate to list in Insights Association's Blue Book Marketing Research Services and Focus Group Facility Directory.
- Access to the Professional Researcher Certification (PRC) program at discounted rates.
- Timely information – Government affairs advocacy and legal/regulatory compliance alerts as they happen, and industry news and insights on emerging trends, on our website and delivered to your inbox via biweekly e-newsletters.
- A platform for thought leadership – You’re on the inside track to write articles for Association publications and to speak at our conferences.
- Forums to learn from and network with peers – Private, Moderated Members-Only Forums, to leverage the collective knowledge of IA members and help you learn while sharing experiences.
- Global access – Tap into a vast international network providing business and regulatory information and support via IA’s founding member status in the Global Research Business Network (consisting of 40+ national associations).