From The Other Side: The Critical Need for Trust, Transparency and Privacy
Recent research by Measure shows that 50% of individuals are concerned about online survey privacy and 60% would share more data if they felt privacy was protected. This is just the beginning of mass consumer enlightenment surrounding the vulnerability -and value- of their data.
Sharing a unique perspective from both sides of the research marketplace, this session covers the formula needed today to increase respondent engagement, participation and satisfaction (and, ultimately, data quality).
This means going far beyond the point-in-time interaction and giving respondents a consistently great experience that protects their basic freedoms.
Explore the trust principles necessary to build an ecosystem that provides a better user experience Discuss new research illustrating that data quality is a direct function of trust
Discover how building trust with respondents can directly impact their willingness to share new types of data, such as behavioral data and mobile device activities.
