When you are a consultant or research agency working to develop new business, there is nothing better than showing what you can do and how you generate results.
Market research suppliers often struggle with how to differentiate their services and clearly define the value of what they can offer to prospective clients. In this presentation, Engagious director of marketing Brian Izenson details how he and his team have met these objectives by making self-funded studies an integral part of their marketing strategy.
Brian will make his case by showcasing a couple of his team’s more recent self-funded study projects and will detail the key learnings and results from each. He’ll also share a list of questions he’s developed that help identify the right type of self-funded study to meet specific marketing needs, and help you put them into practice via interactive breakout sessions.
Our Speaker: Brian Izenson, Director of Marketing, Engagious
Brian isn’t shy about bucking convention when it comes to marketing strategy. Most recently, he and his marketing team at Engagious have been blazing trails using self-funded research to drive new marketing initiatives. Over the past 18 months, they’ve produced a dozen self-funded studies, generating a myriad of marketable content (videos, reports, articles, blog posts, etc.), developing new channels to engage clients, and reaching peak growth in key marketing metrics.
During his two-and-a-half decades in the field, Brian has done it all in the marketing world—copywriting, media relations, corporate communications, advertising, email marketing, website design, social media, brand management, product marketing and more. He’s worked on the agency side and in-house and spent the last six-plus years in the market research sector. Brian currently serves as director of marketing at Engagious and Dialsmith, designing and executing marketing programs across the company’s consulting services and technology sectors.
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