Context can have a big impact on people’s perceptions and willingness to open up. Moving research from an office or facility and connecting with people in their natural settings can positively affect the depth and honesty of intuition-building, qualitative research.
This presentation will illustrate an in-context, intuition-building method called Brewed Insight Sessions that take place in breweries, coffee shops, and a variety of other real-world contexts. Learn more about how the sessions work and their benefits, ideal applications, and tips and tricks to ensure the mission is accomplished.
- Experience what it is like to participate in this type of in-context research
- Learn what tools and approaches can work in this type of real-world environment
- Learn tips and tricks to make sure this method works optimally
When: Tuesday, December 10th 5:00pm – 7:00pm
- 5:00-5:30 networking
- 5:30-6:30 presentation
- 6:30-7:00 networking
Where: Indeed Brewing Company, 711 NE 15th Ave Minneapolis, MN 55413
The event is located at one of the original NE Minneapolis breweries, Indeed, located in the Heart of NE Minneapolis. On-site parking, street parking, and nearby surface pay lot are available.
Cost: includes snacks and 2 drink tickets (non-alcoholic beverage options will be available)
Free for IA and QRCA members; $20 Non-members
Questions? Please contact Cathy Latham for assistance.