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Promote MR/A

  • Insights Association Code
  • Best Practices
  • Legal Affairs
  • Position Papers
  • Marketing Research Glossary
  • Our Advocacy Agenda
  • Our Advocacy Successes
  • What Is Market Research?
  • Contact Your Policymakers

A Passion for Advocacy on Behalf of Marketing Research & Analytics

Advocacy is at the very heart of what we do. Insights Associations's goal is the acceptance, appreciation and growth of marketing research as an industry and as a profession. This can be accomplished several ways, including advocating for the professionalism of marketing research through the education and certification of marketing research professionals, through the development and enforcement of industry standards, identification and promulgation of best practices, making the definitive business case for the value of marketing research, promoting and protecting marketing research in legislative, regulatory and judicial forums, and improving the image of marketing research among the general public and business community. 

The Insights Association’s total reinvestment of all revenues back into our profession directly enriches your career and those of other researchers like you.

Professionalism

  • Professional Researcher Certification and Insights Association's Certificates
  • Our Education Committee is responsible for PRC and Insights Association Certificates, as well as many webinars. Contact: Jennifer Cattel
  • Code of Marketing Research Standards – The Code addresses the responsibilities of marketing researchers to each other, the public, and anyone benefiting from research and the decisions resulting from it. Insights Association members commit to following this code, and are encouraged to report any violations of the code to us.
  • Complaint Form – Insights Association promotes and enforces professional standards through the Standards & Ethics Committee.
  • Best Practices – Coming soon
  • Standards & Ethics Committee
  • MR Glossary

Business Advocacy

The Insights Association is working to create the definitive business case to promote the value of marketing research.

  • MR uses, benefits and ROI
  • MR modes & methodologies, strengths & weaknesses
  • Resources
    • Talent
    • Case studies

Government Affairs

The Insights Association promotes and protects marketing research in legislative, regulatory and judicial forums.

  • Legal & ethics resources
  • White papers
  • Our successes
  • Government Affairs Committee
  • Get involved!
  • Contact: Howard Fienberg

Media and Public Affairs

Both reactively and proactively, the Insights Association works to improve the image of marketing research before the general public and business communities. This work also boosts respondent cooperation and the acceptance of marketing research. 

  • Contact: Art Flanagan

 

About Us

The Insights Association protects and creates demand for the evolving Insights and Analytics industry by promoting the indisputable role of insights in driving business impact. All revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

More About Us

About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

Learn How We Do It

Contact Us

1156 15th Street NW, Suite 700
Washington, DC 20005
(202) 800-2545
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© Insights Association 2021