IA Chapter Highlights: 2019
The enthusiastic efforts of volunteers working on behalf of Insights Association Chapters across the U.S.
The enthusiastic efforts of volunteers working on behalf of Insights Association Chapters across the U.S.
by Roddy Knowles, Director, Product and Innovation Research at Dynata
Happy Summer Greater New York Insights Association Members!
Tips for Engaging Clients During Online Qualitative Research
by Garnette Weber, Co-Founder itracks
I still remember purchasing my first respondent list for BuzzBack, wondering how does this all work! Fast forward years later the Market Research World has evolved so much.
Thanks to the considerable efforts of volunteers working on behalf of the dozen Insights Association Chapters, market researchers across the U.S.
The MRA Greater New York and Philadelphia Chapters held their annual joint chapter conference on April 13, 2016, discussing an array of hot topics in m
As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.
The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.
Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas.