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New England Chapter

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New England serves as home to some of the marketing research industry’s most innovative and inspirational organizations and leaders. As the New England Chapter of the Insights Association, we have the privilege of facilitating educational and networking events for this vibrant, local community. Our mission is simple and clear: Providing a community for New England market researchers to connect, collaborate, and learn. We are here to support our members’ personal and professional successes as market researchers.

How can you get involved?

Become a Member
By becoming an Insights Association member you will be automatically enrolled in the Chapter of your choice upon registration. The following link will take you to the Insights Association homepage where you can process your membership. While going through the set-up process be sure to select the New England Chapter and you will be directed right to us for a welcome letter and future updates regarding your local Insights Association community.

Volunteer for a Committee
We are always looking for energetic volunteers in the area to help with our various committees and even to get involved with our board. For information on how to get involved further please contact any member of our Board. Our Committees are:

  • Communications
  • Events
  • Outreach
  • Treasury

Become a Sponsor
We are fortunate to have some incredible sponsorship support for our events and chapter in general. We offer many flexible packages for sponsorship opportunities. If you are interested in discussing opportunities for your firm, contact any member of our Board.

 

Board of Directors

  • Jane Mount, PRC
    Jane Mount, PRC
    Libran Research & Consulting
    President
  • Susan Barnett
    Susan Barnett
    Dodge Data & Analytics
    Immediate Past President
  • Jessica Zarella
    Jessica Zarella
    Venture x
    Treasurer
  • Andrew Peach
    Andrew Peach
    Forrester Research
    President-Elect
  • Nancy Domenichelli
    Nancy Domenichelli
    Modern Day Scribe
    Secretary
  • Patrick Madden
    Patrick Madden
    Market Decisions
    Director of Communications
  • John Garvey
    John Garvey
    Lightspeed
    Director of Conferences
  • Melissa Geathers
    Melissa Geathers
    InnovateMR
    Director of Outreach
  • Angela McCue
    Angela McCue
    Applied Marketing Science
    Director of Sponsorship
  • Darci Greco
    Darci Greco
    Dynata
    Director of Volunteers

About Us

As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

More About Us

About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

Learn How We Do It

Contact Us

1156 15th Street NW, Suite 700
Washington, DC 20005
(202) 800-2545
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