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MN, ND, SD, IA, WI

Upper Midwest Chapter

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The Minnesota/Upper Midwest Chapter is one of 13 Chapters serving the Insights Association's mission to promote excellence to foster and promote the best interests of the research, insights and analytics industry and profession, which includes corporations, organizations, departments, and individuals engaged or interested in it. We engage our five state area members, professionals and students in educational and networking events throughout the year.

The Insights Association, Upper Midwest Chapter was the Minnesota/Upper Midwest Chapter of the Marketing Research Association (MRA). The Chapter was officially incorporated in 1996 after careful assessment of the needs and desires of the local research community. Board and program planning meetings take place on the first Wednesday or each month at Fieldwork Edina/ Minneapolis at 8:00 - 9:00 am or virtualling joining by phone. Vistitors are welcome!

Join and visit our LinkedIn Group Page too:  Connect and contact us through our LinkedIn group. Thank you!

Board of Directors

  • Jeni Bell
    Jeni Bell
    President
  • Jean Fasching – Heart of the Customer
    Jean Fasching – Heart of the Customer
    Heart of the Customer
    Treasurer
  • Steve Gentry, MSP CX & Ops
    Metropolitan Airports Commission
    Director at Large
  • Cathy Latham
    Minnesota Pollution Control Agency
    Director at Large
  • Cheryl Powers
    Cheryl Powers
    The Research Edge
    Director at Large
  • Deb Connelly, PRC
    The Research Shop
    Publicity Volunteer

About Us

The Insights Association protects and creates demand for the evolving Insights and Analytics industry by promoting the indisputable role of insights in driving business impact. All revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

More About Us

About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

Learn How We Do It

Contact Us

1156 15th Street NW, Suite 700
Washington, DC 20005
(202) 800-2545
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