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Upcoming Webinars & Events

  • Insights Association Conferences
  • Upcoming Events & Webinars
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  • Archive of CASRO Journals
  • Audible Insights Podcast
  • Engage Online Community

View Past Webinars & Events

  • IA Virtual Job Fair

    • Sarah Zurilla
    • Amy Collis
    • Kwami Lewis
    • Laura Drews Freund
    • Matt O’Mara - Cranbrook Search Consultants
    • Melanie Courtright – Insights Association

    Hear about career opportunities that match your skills, education and passion.

    Companies presenting on previous IA Job Fairs have hired attendees they connected with here – you could be our next success story!

    Webinar
    Tue. January 26, 2021
    3:00 PM to 4:00 PM
    EST
    Online
  • Welcome to 2021: Reflecting Back and Looking Ahead with the Great Lakes Chapter

    Thursday, January 28th, 2021

     4:00-5:30pm EST (90 minutes)

    Cost: Free!

    Join your research friends virtually on Zoom in a light-hearted yet meaningful conversation about learnings from 2020 and setting yourself up for success in this coming year.

    Chapter Event

    Related Chapter

    • Great Lakes Chapter
    Thu. January 28, 2021
    4:00 PM to 5:30 PM
    EST
  • Behind the Mask: Uncovering the New Normal for the Next Gen

    • Allyson Sovinsky
    • Lauren Hall

    In light of our evolving world, there is immense value in understanding the ‘new normal’ that is taking shape around us, especially for the Next Generation of consumers.

    Webinar
    Fri. January 29, 2021
    1:00 PM to 2:00 PM
    EST
    Online
  • Insights Association Philadelphia Chapter

    Meet the Board & Join the Conversation!

    Meet the Philly 2021 Board & 
    Join the conversation: How has COVID affected your business?
    Chapter Event

    Related Chapter

    • Philadelphia Chapter
    Tue. February 9, 2021
    6:00 PM to 8:00 PM
    EST
    Zoom Meeting
  • CEO Summit Connection

    Be challenged by the brightest minds in the insights and data analytics industry as you join with fellow C-level executives for open, honest, and energetic conversations. THIS is where you can attain solutions to your most pressing MR leadership challenges – out of your daily bubble and face to face with peers who understand exactly what you're going through. For portions of the event, attendees will meet in breakout Zoom rooms for facilitated discussions in smaller groups.

    You can choose to attend one of these two 90-minute virtual sessions:

    Global Event
    Wed. February 17, 2021 (All day)
  • Narrative Research - What is it and how does it work?

    • Tom Pearson, Founder and Managing Director, MarketResponse International
    • Derek Pearson, Senior Director of Qualitative Research Services, MarketResponse International

    The Narrative Research method provides a framework for hundreds of stories, both positive and negative, to be reduced to major themes that are easily understandable by all stakeholders.

     

    Case study – The Special Education Experience in Minnesota

    Chapter Event

    Related Chapter

    • Upper Midwest Chapter
    Wed. February 17, 2021 12:00 PM CST
    Webinar
  • Ensuring Diversity & Inclusion in Qualitative Research

    • Denene Jonielle Rodney
    • Pepper Miller
    • Melanie Courtright – Insights Association

    Insights are only helpful if they accurately reflect the entire population. How can we do a better job of including ALL people in our qualitative sample and how can we best engage during interviews with traditionally underrepresented groups?

    Webinar
    Fri. February 19, 2021
    1:00 PM to 2:00 PM
    EST
    Online
  • 2021 Virtual Vegas Conference

    We're incredibly excited to bring our annual Las Vegas Conference to you virtually this year!

    Conference
    Tue. March 2, 2021 5:00 PM CST to Thu. March 4, 2021 3:00 PM CST
    Online / Virtual Event
  • The Y Conference

    This all-new virtual conference is focused on advances in Human Understanding & Qualitative Research.

    Expected topics include: 

    - The move to online qual – best practices for virtual moderation; new tech; data privacy issues
    - Tips, guidance for in-person qual (Post-COVID) – new facility environments & procedures
    - Understanding the Post-COVID consumer / research participant mindset
    - Innovative behavioral / decision science applications
    - Analysis of qual data: manual or automated tools to analyze text, image, video, etc. in a robust way, leveraging best practice models around behavior, motivation, emotions or values
    - Ensuring a diverse & representative sample
    - Addressing / mitigating bias
    - Data quality / data privacy issues (video, etc.)
    - Tech-Assisted Qual – AI powered chat bots; Video survey responses/ethnographies, etc.
    - Case Studies w/ Brands – describing successful pivots to online; interesting in-person work

     

     

    Platinum Sponsors

     

     

     

     

     

     

     
    Conference
    Tue. March 9, 2021 11:30 AM EST to Wed. March 10, 2021 5:00 PM EST
    Online
  • Northwest Chapter Presents the first Talking Tuesday of 2021

    • Meegan Thye, President, FocusVision

    Save the date! The program will be announced soon! You will be sure to enjoy networking opportunities along with our well-received content. 

    Global Event
    Tue. March 23, 2021 5:00 PM PDT
    Virtual

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About Us

As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

More About Us

About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

Learn How We Do It

Contact Us

1156 15th Street NW, Suite 700
Washington, DC 20005
(202) 800-2545
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