Due to the health and safety of our attendees we have postponed this event until a later date. We will reschedule this event as soon as we can.

Join us for a night of education and fun!
A panel of client & agency side researchers will talk through all the things that have us laughing, high fiving, or scratching our heads about working with one another.

Our footprints, digital and actual, take many paths. We’ll take a look at the latest technologies and techniques being used to track, combine, and analyze online and offline data across disparate channels. How are market trends impacting the quantity, quality and source of data? How are data privacy concerns being addressed? This session will provide market researchers with a current view of the landscape, provide guidance to better analyze and integrate this data, and address common questions/confusion/misconceptions of the process.

Providing units on hand, units sold, period and regional comparisons and more, point-of-sale (POS) data can be a robust source for insights concerning market size, share, and trends over time. Think of POS data as a census of all items and brands bought in particular time periods, regions, and categories (e.g., men’s running shoes).  Capturing spending habits, payment methods, home delivery, online/offline trends and then layering in such data as regional population growth and weather patterns can bolster predictive power even further.

Counting steps was just the beginning. From fitness bands to clothing – worn during exercise, all day and in industrial settings – technology continues to advance to track sleep patterns, caloric intake, peak level and resting BP, post-exercise recovery, insulin levels and more. We typically think of this data in a closed circuit between device and consumer, but it takes on an entirely different context when shared with marketers, retailers, health care providers, and insurance companies. How do consumers feel about sharing this data?

Consumer packaged goods companies and others have relied on purchase panels for decades to understand, for lack of a better phrase, “who buys what and how much.”  Technology advances and the availability of new(ish) data (e.g., purchase history via loyalty cards, online and offline footprints, media consumption data) have changed the game, providing brands with the ability to make quicker, more personal and relevant connections with buyers. We’ll take a look at how these evolving technologies are changing advertising, marketing activation and measurement. 

Why, When, and How to Use Conjoint in Your Research

Date: May 5, 2020

Time: 2:00 PM Eastern

With rapidly evolving news about the status of COVID-19, we have decided to postpone this event.  Once things become more certain, the Philadelphia Chapters of Insights Association and QRCA will investigate new dates, potentially in the early fall, to reschedule this event.   We hope everyone stays safe and healthy during these times.

Join us for an evening of networking with colleagues old & new. 

Complimentary pizza & salad will be served. No host bar.

Free Drink Ticket for the first 20 attendees.

Members and non-members are welcome!

PAPOR Hosted by: Insights Association