Presented by the Southwest, Northwest, Southeast and Southern California Chapters
Have one last conversation with friends old and new at the Marriott Brooklyn Bridge Lobby Bar before you head home.
There are no registration fees to attend this event.
- Light food fare will be provided.
- Cash bar for drinks.
Let us know you'll be there by filling in the registration form below.
Everyone talks about ethnography but no one really does true observational ethnography anymore. At least not in a corporate setting.
San Francisco Bay Area Insights pros, do you need a breath of fresh air? Better schedule that in.
Join the SF Bay Northwest chapter members in a communal walk around our local urban park masterpiece, Salesforce Tower Park, in the heart of SOMA. The walkabout portion is FREE, but please register.
Schedule of Events:
Improvements in natural language processing and machine learning have enabled smoother handling of multimedia data at scale. Video and voice data capture is being employed with greater breadth in qualitative, quantitative, customer experience and social listening programs. Not only is it a rich raw data source, snippets can be shared in presentations to clients and corporate stakeholders for greater impact.
While not unique to Southern California, we’ve all witnessed firsthand the effects of the changing environment. While we can do our part on an individual level to reduce our impact on the environment, to what extent are companies making decisions that look out for the greater good?
Substantial investments are at stake for brands that sponsor concerts and sporting events, exhibit at world-leading trade shows, as well as regional fairs and festivals. How can the customer experience and brand ROI best be assessed? When does it make sense to deploy technologies like facial recognition and beacons? How can modeling and the addition of metadata optimize more traditional data capture like intercept surveys?
Our footprints, digital and actual, take many paths. We’ll take a look at the latest technologies and techniques being used to track, combine, and analyze online and offline data across disparate channels. How are market trends impacting the quantity, quality and source of data? How are data privacy concerns being addressed? This session will provide market researchers with a current view of the landscape, provide guidance to better analyze and integrate this data, and address common questions/confusion/misconceptions of the process.
Providing units on hand, units sold, period and regional comparisons and more, point-of-sale (POS) data can be a robust source for insights concerning market size, share, and trends over time. Think of POS data as a census of all items and brands bought in particular time periods, regions, and categories (e.g., men’s running shoes). Capturing spending habits, payment methods, home delivery, online/offline trends and then layering in such data as regional population growth and weather patterns can bolster predictive power even further.