- Celebrate the holiday season at the IA GNY Chapter's Annual Holiday Party!Join us for a night of fun and holiday cheer with your industry peers at The Factory 380, an Andy Warhol themed venue.Chapter Event
Converge is a conference that has been developed for those working in the confluence of primary business intelligence data, behavioral and third-party data sets. It is a collegial forum where those specializing in digital analytics, data science, consumer insights, and market research come together to expand their networks and knowledge. Specifically, you'll learn:
- How to merge large business operations and third-party data streams with smaller, targeted, proactively collected traditional MRX data to derive real, actionable insights
- New ways to inform brand strategy and find new customers
- Schematics to build a department that can effectively harness the collective power of research, data analytics and data science
- Procedures that ensure the integrity and quality of data co-mingled from various sources
- The device, media, and communication trends you need to analyze critical consumer data
- To develop a well-defined, fully integrated data ecosystem to empower brand and market access strategy and improve sales alignment
Sessions that are trending from our conference program:
Growing amounts of data create opportunities for Insights functions to support other business units. See how skills traditionally used by strategy, insights and business analytics groups helped a finance function at a global cosmetics company move from standard reporting to value-added insights generation.
With the advent of big data, digital marketing, and mobile everything you might be wondering whether survey-based market segmentation is still relevant. It is! But that doesn't mean that you can do it the same old way.
See how this leading video game developer (League of Legends) and esports tournament organizer combines player telemetry, social science research, and data scraped from web sources to analyze market trends and connect with players around the world.
Join us in LA December 10-11 to witness the evolution of insights!
Feel good about your investment in Converge! All our revenue is invested in data quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving insights industry and drive business impact. Join us!ConferenceTue. December 10, 2019 8:00 AM to Wed. December 11, 2019 4:00 PMLos Angeles
- Luke Cahill, Managing Principal , Real Insight
Context can have a big impact on people’s perceptions and willingness to open up. Moving research from an office or facility and connecting with people in their natural settings can positively affect the depth and honesty of intuition-building, qualitative research.Chapter Event
Related ChapterTue. December 10, 20195:00 PM to 7:00 PMIndeed Brewing Company
Join us for our Holiday Event this year at the Hotel Figueroa! The event will be held on the final day of the IA Converge Conference, December 11th, from 7PM - 11PM.
Enjoy food & drinks as well as an amazing DJ and Casino Games! Prizes will be given to the members with the most chips at the end of the night.
There will be valet parking available as well as a hotel room block.
Ticket Costs:Chapter Event
Related ChapterWed. December 11, 20197:00 PM to 11:00 PMHotel Figueroa
Be a VIP at CES® – An exclusive insights-focused experience for our members.
Known the world over, CES is the venue to glimpse the future of consumer-facing technology and innovation.
The Insights Association has arranged for an exclusive outing for just 20 members to experience CES as you cannot attempt on your own.
Our excursion will transform this showcase – with 170,000+ attendees from 150 countries, 3,900 exhibitors and a media contingent numbering some 7,000 – into a manageable, pertinent, social and exhilarating experience.
CES is the world's gathering place for all who thrive on the business of consumer technologies. It has served as the proving ground for innovators and breakthrough technologies for 50 years — the global stage where next-generation innovations are introduced to the marketplace. As the largest hands-on event of its kind, CES features all aspects of the industry.ConferenceMon. January 6, 2020 8:00 AM to Wed. January 8, 2020 5:00 PMLas Vegas, NV
The CEO Summit is designed for C-level executives (CEOs, CFOs, COOs, presidents, business owners, etc.) of small to mid-sized marketing research companies. It is an exclusive benefit for IA members*
Intimate and rich with shared insights, the event will challenge your thinking, expand your knowledge and tangibly strengthen your business.
The CEO Summit extends over three days and will provide an environment where leaders can share their experience and concerns in a setting of openness and trust. You will be provoked, prodded and challenged to explore the most pressing MR leadership issues through remarkable keynotes, hot topic presentations, break-out sessions, and panel discussions.
The Summit will be held at the National Hotel, South Beach in Miami, is limited to 80 attendees, and will sell out. Register now via the button below.
Join us in South Beach in January 2020.
*While only members in good standing may attend, as of 1/1/20, non-members may attend one Summit, but will not be eligible to attend any future Summits as a non-member.ConferenceMon. January 20, 2020 8:00 AM to Wed. January 22, 2020 4:00 PMMiami, Florida
Escape the Great Lakes winter and Turn up the Heat in South Beach with us on January 22-24 for our 2020 GLC Winter Conference! The conference will be held in the gorgeous Shore Club South Beach hotel.
On Wednesday evening, you will have the chance to meet and mingle with other conference attendees at the American Airlines Arena in Miami as we kick-off the conference courtside at the Miami Heat vs. Washington Wizards basketball game.Chapter Event
Related ChapterWed. January 22, 2020 6:00 PM to Fri. January 24, 2020 1:00 PMShore Club South Beach
The Insights Association, New England Chapter is hosting our annual Winter Party at Central Wharf in Boston on January 29, 2020 from 6-8 pm. Join us in a fun, modern space in Boston's Financial District and enjoy great food and drinks, networking, and prizes!
This event is a great place to share ideas and network in a relaxed, collaborative atmosphere. It is open to both members and non-members, but space is limited at the venue so sign up quickly!.Global EventWed. January 29, 2020 6:00 PMCentral Wharf
Registration is open for the annual combined chapter conference in Las Vegas, presented by the Southwest, Southeast, Southern California and Northwest Chapters!
February 26-28, 2020ConferenceWed. February 26, 2020 6:00 PM to Fri. February 28, 2020 2:00 PMLas Vegas, NV