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Alyssa Rodrigo

Labatt Breweries of Canada, a proud member of ABInbev - Senior Director Trade Marketing & Category Growth

Alyssa Rodrigo currently leads the Trade Marketing and Category Growth team at Labatt Breweries of Canada, Canada’s leading brewer. As Senior Director of Trade Marketing & Category Growth, Alyssa’s works to drive impactful and meaningful market programs for consumers and drives and implements long term alcohol category growth strategies with customers. Previously, Alyssa held the role of Director of Insights at Labatt, where she was responsible for creating long term growth strategies leveraging her team’s knowledge of the consumer, the competition, the industry and the macro trends impacting the business.

In addition to her role at Labatt, Alyssa also sits on the Panorama Steering Committee, Labatt’s Diversity & Inclusion Committee and formerly co-chaired the Insights Association Canadian Advisory Council.

Alyssa holds both a Bachelor of Commerce in Marketing Management, and a Master's of Science in Marketing and Consumer Studies, with a focus on implicit message communication, from the University of Guelph.

About Us

The Insights Association protects and creates demand for the evolving Insights and Analytics industry by promoting the indisputable role of insights in driving business impact. All revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

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About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

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Washington, DC 20005
(202) 800-2545
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