Alyssa Rodrigo leads the Insights function at Labatt Breweries of Canada, Canada’s leading brewer. As Director of Insights, Alyssa works to drive long term growth strategies leveraging her team’s knowledge of the consumer, the competition, the industry and the macro trends impacting the business.
Prior to joining Labatt, Alyssa in her various roles at Ipsos, worked with a number of high-profile clients across many categories. During her tenure, Alyssa helped her clients develop and build long term equity strategies and communication platforms. Alyssa was also a part of various innovation teams at Ipsos, helping to develop and roll out new research tools globally.
Alyssa holds both a Bachelor of Commerce in Marketing Management, and a Master's of Science in Marketing and Consumer Studies, with a focus on implicit message communication, from the University of Guelph.