Bernard leads the Modern Work, Security, Compliance, and Identity marketing research team in Microsoft’s Central Market Research organization. This role focuses on leading a team of talented people researchers to help with audience identification, value prop development, positioning and messaging for Microsoft’s suite of productivity applications, including M365, Teams, OneDrive and the portfolio of services that provide security for information workers and IT professionals.  Additionally, Bernard manages a group that is responsible for harnessing insight from the terabytes of data posted on social networks, designed to ensure that the team gathers the organic voice of the customer. Bernard has spent over 20 years in the technology research space, starting his career at Nokia, both in managing the Americas marketing research and then relocating to Helsinki to lead the global practice.