As a career market researcher, Brian has worked closely with clients in various industries and roles to help them answer strategic questions through primary research. He has experience in both qualitative and quantitative methodologies and has worked with clients in biopharmaceuticals, medical device, aerospace, automotive, consumer packaged goods, retail, financial services, technology, B2B industrial, and litigation support. Brian has a range of experience with specific research methodologies and topics that includes:  Voice of the Customer needs identification and prioritization, message testing / refinement, product naming, Kano feature prioritization, product pricing (Van Van Westendorp and conjoint), qualitative ethnographic observation, and quantitative segmentation. He earned his BA in English from Carleton College, and an MBA from the University of Massachusetts Isenberg School of Management in 2009.