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Brian Sharkey

Putnam Associates - Director of Market Research

As a career market researcher, Brian has worked closely with clients in various industries and roles to help them answer strategic questions through primary research. He has experience in both qualitative and quantitative methodologies and has worked with clients in biopharmaceuticals, medical device, aerospace, automotive, consumer packaged goods, retail, financial services, technology, B2B industrial, and litigation support. Brian has a range of experience with specific research methodologies and topics that includes:  Voice of the Customer needs identification and prioritization, message testing / refinement, product naming, Kano feature prioritization, product pricing (Van Van Westendorp and conjoint), qualitative ethnographic observation, and quantitative segmentation. He earned his BA in English from Carleton College, and an MBA from the University of Massachusetts Isenberg School of Management in 2009.

About Us

As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

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About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

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Washington, DC 20005
(202) 800-2545
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