Chris Robson in founder and Principal at Deckchair, a Data Science consultancy focused on Data Strategy and Team Development. Prior to that he was Chief Innovation Officer and Head of Research Science for ORC International. Before that he was Co-Founder of Parametric Marketing, an analytics and methodology consultancy. In his career he has held various senior technical and marketing positions at small and huge companies. He confesses to being a total nerd and is never happier than when he is elbows deep in code.