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David Dutwin

NORC - Senior Vice President of Strategic Initiatives

​David Dutwin is NORC’s senior vice president of strategic initiatives within the Business Ventures and Innovation department. Dutwin provides scientific and programmatic thought leadership in support of NORC’s ongoing innovations, ensuring work is disseminated throughout the scientific community. 



Dutwin is also the chief scientist of AmeriSpeak, NORC’s multi-client panel-based research platform, where in addition to identifying new business opportunities, he lends expertise on research design conceptualization, methodological innovation, and product development. 



Prior to joining NORC, Dutwin worked at SSRS as the chief data officer overseeing executive vision and strategy, project acquisition, statistical estimation, and management of advance research methods. He is a senior fellow of the Program for Opinion Research and Election Studies at the University of Pennsylvania, where he also serves as a lecturer. An avid member of the AAPOR community, Dutwin served as president from 2018-2019. He previously served on AAPOR’s Executive Council, was conference chair, and has served full terms on a number of committees.



For over fifteen years, he has taught Survey Research and Design, Political Polling, Research Methods, Rhetorical Theory, Media Effects, and other courses as an adjunct professor at University of Pennsylvania and at West Chester University.  Dutwin is also a research scholar at the Institute for Jewish and Community Research.

About Us

The Insights Association protects and creates demand for the evolving Insights and Analytics industry by promoting the indisputable role of insights in driving business impact. All revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

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About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

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Washington, DC 20005
(202) 800-2545
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