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David Paull

Engagious - Co-founder & CEO

David loves turning convention on its head. Case in point, he took a market research technology traditionally used in political and focus group research and morphed it into a real-time scoring system for action sports. David knows that real magic comes from the unexpected and that his job is to get audiences thinking in new and creative ways. Whether it's giving a 20-minute TED-style talk, a longer keynote, or a deep-dive workshop, David engages with stories, research, and real-world examples.

As co-founder and CEO of Engagious, David leads a communications and research consultancy that helps organizations craft, test, and refine content that resonates. David also hosts the Engagious Podcast and oversees the company’s Dialsmith technology group, which develops the Perception Analyzer dials. These are used in focus groups and surveys, testing everything from presidential debates to television pilots.

About Us

As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

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About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

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1156 15th Street NW, Suite 700
Washington, DC 20005
(202) 800-2545
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