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David Sterrett

The Associated Press-NORC Center for Public Affairs Research - Senior Research Scientist
David Sterrett is a Senior Research Scientist in The Associated Press-NORC Center for Public Affairs Research. Sterrett is a political scientist whose research focuses on political attitudes, survey methodology, and the public’s news habits. He has significant experience designing and managing complex multi-mode surveys and has helped lead a wide range of public affairs research projects since joining NORC in 2014. Sterrett helped develop and oversee the multi-mode methodology for AP VoteCast, a new approach to understanding the American electorate that combines a probability sample of registered voters with a large opt-in sample of registered voters. Prior to joining NORC, he spent four years conducting survey research at the University of Illinois at Chicago and five years working as a journalist in Chicago and San Diego.
 

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As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

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Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

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