Described as a modern-day, consumer-focused Sherlock Holmes, Dr. Ari Zelmanow is a consumer psychologist (and retired police detective) who empowers businesses to leverage insights to solve the right problems for their customers. Currently leads a research team @Twitter. Previously @SLMPD. Believes in truth, justice, the American way, sushi, and NY style pizza. When not chasing his four children, he competes in endurance sports.