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Emily Swanson

The Associated Press - Director of Public Opinion Research

Emily is the director of public opinion research at The Associated Press. A member of AP’s polling unit in Washington since 2014, she oversees polls conducted by the AP-NORC Center for Public Affairs Research, including AP’s role in questionnaire design, data analysis, and story development. Swanson also played a key part in the development of AP VoteCast, AP’s pioneering election research survey. As part of her role guiding journalists in their use of survey data, she helped develop updated polling standards published in a new chapter of the AP Stylebook in 2018, bringing those standards up to date for modern polling methods. Swanson also serves on the organization’s election night decision desk, analyzing vote returns, historical data and the results of AP VoteCast to determine when AP officially calls the winner in elections all across the country. Prior to joining the AP, she was polling director at The Huffington Post, where she ran the site’s first survey research partnership. Before that, she was an associate editor of the poll aggregation website Pollster.com.

About Us

As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

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About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

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