Isabelle is an internationally-trained award-winning ethnographer who is always in pursuit of meaningful understanding. Deeply passionate about consumer insights and building human scale connections, Isabelle has had the privilege of building empathy with consumers around the globe for over 20 years. She is endlessly striving to harness emerging technologies and find creative new ways to address the needs of her client-partners by building relationships with participants, both online and offline. Over the past 5 years, she has had the privilege to lead a team of similarly strategic and wonderfully curious researchers as the owner of Sylvestre&Co. Proudly bicultural and bilingual (in English et en français) she has fully embraced the Quebec joie de vivre over the last decade and is always on the hunt for new adventures and fresh discoveries, hopping from one plane onto another, or more recently enjoying the freedom of the great outdoors #vanlife.