With close to twenty years of experience in marketing and social research and advanced degrees in Applied Social Research and Survey Methodology, Jessica Broome is a seasoned and dynamic researcher with diverse experience in both quantitative and qualitative methodologies (including in-person and online methods).
Jessica began her career in the non-profit sector, interviewing inmates in both state prisons and city jails across New York. She then worked for several years in the research and insights departments of major public relations agencies, including Ogilvy and Edelman, where she managed the much-publicized Edelman Trust Barometer. Since launching Southpaw Insights (formerly Jessica Broome Research) in 2008, Jessica has conducted results-oriented research for both agencies and end clients across a broad swath of sectors, including financial services, healthcare, education, retail and food.
Jessica holds a PhD in Survey Methodology from the University of Michigan, where she returns every summer to teach Questionnaire Design. She has an M.S. degree in Applied Social Research from Hunter College and graduated cum laude from Connecticut College, where she earned a B.A. degree in sociology and minored in German and Hispanic Studies.