Keith has 30+ years of well-rounded experience in the marketing research industry. Methodologically sophisticated, he communicates research results, implications and limitations comfortably and clearly to business professionals.
At Sawtooth Software, Keith leads the Sawtooth Analytics group of analytical consultants, leveraging Sawtooth Software’s products and general methodological and modeling expertise for client projects. Previously as SVP/Chief Research Officer at Maritz Research, Keith built and managed an extraordinary group of 20 marketing scientists for a company not previously known for its analytical heft.
Prior to that Keith was VP of Marketing Sciences at IntelliQuest, Inc. and he held client-side research positions at Boehringer Mannheim Diagnostics and Bayer, Inc. and a management consulting position at ZS Associates.
Keith has published eight papers in peer-reviewed marketing research journals and presented dozens of papers at marketing research conferences. He earned a BA in Philosophy of Religion from the University of Notre Dame made marketable by an MBA in Marketing from Indiana University. He completed additional graduate coursework in Multivariate Statistics, Experimental Design and Psychometrics.