With a passion for building strong relationships and a mission to drive innovation, Merrill is leading this top full-service marketing research company into its sixth decade. He and his team form actionable research strategies and solutions by combining an intimate understanding of clients' business objectives with the design strength and marketing expertise required to drive business growth.

Merrill has served on the MRA Board of Directors for six years and is past National Treasurer. He currently serves on the advisory boards for the Michigan State and Hofstra University, was a past president of the AMA Boston Chapter and co-chaired two AMA Leadership Summits. In addition, he is a much sought after speaker for industry conferences and university lectures and has won a number of national awards, including Marketing Research Association's Distinguished Service Award, the Meritorious Service to Marketing Research Award and the Honorary Lifetime Membership Award for outstanding service to MRA and the marketing research profession.