Pam Goldfarb Liss is the founder and president/big brain at LitBrains-Igniting Ideas! Pam enjoys the never-knowing-what’s-coming-next journey of interviewing consumers in their purchasing journey. With more than 25 years of experience in advertising, strategic planning, creative facilitation and qualitative market research, Pam has moderated on a variety of subject matters from soda pop-to-video streaming, cell phones-to-TVs; grocery shopping-to-make up; diabetes to over-the-counter cold medicine and much more. Committed to the best practices in qualitative research; she teaches a bi-annual course at RIVA Market Research Institute and speaks at many market research trade organizations like Insights Association. Pam is on the global board of directors and is a chapter co-chair locally at the Qualitative Research Consultants Association (QRCA). After more than a decade living on the East Coast in both New York City and then Washington DC, she now lives in Minneapolis, Minnesota with her husband and middle-school age daughter.