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Pam Goldfarb Liss

LitBrains - Founder and President
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Pam Goldfarb Liss is the founder and president/big brain at LitBrains-Igniting Ideas! Pam enjoys the never-knowing-what’s-coming-next journey of interviewing consumers in their purchasing journey. With more than 25 years of experience in advertising, strategic planning, creative facilitation and qualitative market research, Pam has moderated on a variety of subject matters from soda pop-to-video streaming, cell phones-to-TVs; grocery shopping-to-make up; diabetes to over-the-counter cold medicine and much more. Committed to the best practices in qualitative research; she teaches a bi-annual course at RIVA Market Research Institute and speaks at many market research trade organizations like Insights Association. Pam is on the global board of directors and is a chapter co-chair locally at the Qualitative Research Consultants Association (QRCA). After more than a decade living on the East Coast in both New York City and then Washington DC, she now lives in Minneapolis, Minnesota with her husband and middle-school age daughter.

About Us

As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

More About Us

About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

Learn How We Do It

Contact Us

1156 15th Street NW, Suite 700
Washington, DC 20005
(202) 800-2545
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