Ray Fischer, CEO of Aha!, is a pioneer and innovator in the online qualitative research space. In his roles as a brand marketer, ad agency guy, and consumer insights strategist, Fischer has experienced the impact of technology on consumer and marketing research first hand. Working with a team of marketing research and technology experts, Fischer led the development and launch of Aha! resulting in a comprehensive suite of dynamic respondent methods and activities that deliver deeper, strategic human insights. Aha! allows brands, marketing research companies, consultants, and marketing agencies can easily create engaging consumer or B2B studies that get closer to the emotional relationship between consumers and the products they buy.