Reed is the CEO of Kantar North America. He is responsible for helping clients transform their insights functions, move decisively from insight to action, and grow their business. Prior to Kantar, Reed served more than a decade as General Manager of Microsoft’s Customer & Market Research team, 100 research consultants in the U.S. and Europe. Reed consulted with senior leaders across Microsoft and presented insights-based perspectives that affected a wide range of both marketing and engineering business decisions.
For more than 20 years, Reed has spearheaded the evolution of the insights discipline in a number of ways. He created and managed successful Knowledge Process Outsourcing functions, building deep collaboration across quantitative market research and data science functions. His initiatives also include harnessing social intelligence to inform product development and marketing and embracing a variety of new financial, behavioral, and perceptual data sets to deliver deeper insights.
Member of Board of Directors
2020 Directors At Large