Rich is the Director, Product Commercialization – Data Solutions for Dynata, the world’s largest first-party data and insights platform. With a reach that encompasses more than 62 million consumers and business professionals globally, and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, diverse, trustworthy
and quality data. Dynata has built innovative data services and solutions around its robust first-party data offering to bring the voice of the customer to the entire marketing continuum – from
strategy, innovation and branding to advertising, measurement and optimization. Dynata serves nearly 6,000 market research, media and advertising agencies, publishers, consulting
and investment firms and corporate customers in North America, South America, Europe, and Asia-Pacific. Rich has an MBA degree in Marketing and an extensive background in the Direct
Marketing industry. At Dynata, Rich draws on his vast experience in the realm of data strategy and data enrichment to provide clients with in-depth insights and a more comprehensive
customer view as well as helping to improve predictive modeling and segmentation analysis and to bridge the gap between primary and secondary research efforts by connecting first-party
and third-party data to survey data. Prior to Dynata, Rich built data driven solutions for a diverse group of clients as a sales leader for Harte Hanks, Experian, Infogroup, Equifax and Dun & Bradstreet.