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Tanya van Hoeckel

The Cronos Group - Head of Global Consumer Insights

Tanya has been the Head of Global Consumer Insights at The Cronos Group for the past year, previously Head of Consumer Insights & Strategy at Kraft Heinz Canada for almost 17 years.   Tanya is a strong Consumer Insights & Strategy leader with over 20 years of experience.  She is a strategy and brand builder that inspires marketing excellence and innovation.  Tanya’s strives to always leverage insights to drive business action, known for consistently delivering results through innovative strategies and outside the box thinking.  In her recent global role for Cronos, a leading Global Cannabis Company, Tanya has been able to take foundational tools and apply this to a brand new industry where little is known about the consumer, no normative data, and have to do new ways of thinking to apply to this pioneering market.  Tanya has a BSc and Post-Graduate in Marketing Research. 

About Us

The Insights Association protects and creates demand for the evolving Insights and Analytics industry by promoting the indisputable role of insights in driving business impact. All revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

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About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

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1156 15th Street NW, Suite 700
Washington, DC 20005
(202) 800-2545
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