A connector of people and ideas, an observer and motivator fixated on moving ideas forward, Will is a Sr. Account Executive with Directions Research, a top-rated business insights consultancy. His role is to help clients create impact. He relies on a holistic data, insights, and analytics experience to connect and directs clients through the right solutions (qualitative, quantitative, and analytics).
He holds a Master’s degree in Marketing and has 15 years of experience as a strategic marketing research consultant, which includes both qualitative and quantitative research for some of the world’s leading companies. As a national council member for the American Marketing Association and avid bass guitar player, Will always seems to find himself in a room full of marketers and musicians.