Stay Informed

  • January 11, 2020

    Why Jeff Bezos Thinks Market Research Isn’t Useful

    Jeff Bezos recently proclaimed that market research isn’t really helpful. In his letter to Amazon shareholders, he denounced the merits of market research—which surprised many given the company’s reliance on data-informed decision making.

    Business
  • October 30, 2019

    Insights Professionals...We Need To Talk

    Note: this is an excerpt from the keynote presentation “It’s Not You, It’s Me” delivered at the 2019 Insights Association Corporate Researcher’s Conference in Orlando on October 23, 2019

    Business

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As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

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