One of the greatest challenges facing marketing departments and political campaigns today is the inability to discern signals from noise. As a professional market researcher, I see this on a daily basis.
Founded in 1996, Information Specialists Group (ISG) is an independently owned, full-service market research firm based in Bloomington, MN. We sat down with founder and president, Robert McGarry Jr.
Value marketing and selling is a key strategy in B2B. Here we look at 10 top tips on how to market and sell your offer around value as opposed to price.