For this moment in the spotlight, Marcie interviewed her colleague, Catlin McAteer. Here is what she learned.
January 22, 2020
January 11, 2020
Jeff Bezos recently proclaimed that market research isn’t really helpful. In his letter to Amazon shareholders, he denounced the merits of market research—which surprised many given the company’s reliance on data-informed decision making.Business
October 30, 2019
Note: this is an excerpt from the keynote presentation “It’s Not You, It’s Me” delivered at the 2019 Insights Association Corporate Researcher’s Conference in Orlando on October 23, 2019Business
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