I recently sat down with my colleague Geoff Lowe, one of the Executive Directors at Infotools, and asked him for his perspective on what market research would - and should - look like today. Active in the consumer insights space since 1986, Geoff provides a historical view of the industry.
CIRQ, an International Standards Organization (ISO) audit and certification body that is a subsidiary of the Insights Association, has announced that EurekaFacts has been recertified to the ISO 20252:2019 Standard—Market, opinion and social research, including insights and data a
With the increasing complexity of markets and the evolving sophistication of consumers, brands are looking for ways to uniquely engage and significantly stand out with both their existing customers and targeted consumers.