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  • January 26, 2021

    Mind the Customer Understanding Gap

    With the increasing complexity of markets and the evolving sophistication of consumers, brands are looking for ways to uniquely engage and significantly stand out with both their existing customers and targeted consumers.

    Business
  • January 24, 2021

    New International Report Provides a Unique Perspective on the Resilience and Prospects for Insights

    A new international report brings together leading market research sector views on the impact of the Covid-19 pandemic and explores the challenges and opportunities that lie ahead in 2021 and beyond.

    Business
  • January 18, 2021

    Part 2: The Greatest Risks & Opportunities for Insights in 2021

    On January 15, the Insights Associ

    Business
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About Us

As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

More About Us

About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

Learn How We Do It

Contact Us

1156 15th Street NW, Suite 700
Washington, DC 20005
(202) 800-2545
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© Insights Association 2021