John is the head of Customer Experience (CX) for a large hotel chain. Jennifer is the CMO. John shares his latest report with Jennifer that shows 40% of their customers thought their stay was enjoyable. Is Jennifer pleased with that report, or is she appalled? Probably the latter.
The Insights Association hosted a Virtual Town Hall on Diversity & Inclusion on Friday, June 26.
The featured presenter was Eric Ellis, one of our nation’s leading consultants and strategists on these topics.
The mission of the Great Lakes Chapter (GLC) is to promote excellence in the market research industry by providing a voice, resource, and network to advance the marketing research and analytics community of GLC members and other interested parties.