"New normal" is the buzzword nowadays. As COVID-19 spread across the country and consumers were urged to remain inside, product testing was forced to go solely digital. As a result, companies began heralding digital testing as a premier offering.
As Director of Client Services for MedSurvey, a medical market research company, I'm not generally in the habit of publicizing scathing online reviews of my own company.
The following is written by Chris Chapman, Quantitative User Experience Researcher, Chromebooks and Eric Bahna, Product Manager, Android Auto, as published in the book Applied MaxDiff: A Practitioner’s Guide to Best-Worst Scaling (published by Sawtooth Software).