Stay Informed

  • February 7, 2020

    Four Ways to Add Spark to Qualitative Research

    Sticking 12 people in a conference room with a one-way mirror is a pretty tired way to learn anything. In fact, I’d argue you can learn more by talking to yourself for the same amount of time.

    Can we do better?

    Technique
  • January 20, 2020

    State Variations in Wireless Households

    One of the keys in determining how to reach Americans via the phone is how many are only reachable via a cell phone, how many are mostly cell phone, and how many are still landline-locked.

    Technique

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As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

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Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

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