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Stay Informed

  • November 29, 2020

    Rank-order Data: Which Question Type Should You Use?

    As with many things in life, there are multiple ways you can get your target customers to prioritize items.

    Technique
  • November 17, 2020

    Interpretability, Explainability, and Machine Learning

    Susan will present, "Understanding and Addressing Bias in Ana

    Technique
  • November 2, 2020

    Ask Questions Like a Detective

    My partner and I got called to a local business where a bank deposit had gone missing.

    Technique
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About Us

As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

More About Us

About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

Learn How We Do It

Contact Us

1156 15th Street NW, Suite 700
Washington, DC 20005
(202) 800-2545
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