November 2, 2020
Ask Questions Like a Detective
My partner and I got called to a local business where a bank deposit had gone missing.
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October 7, 2020
Getting Closer to the Consumer: Why and How So Many B2B Companies are Studying Consumers to Generate Demand
The intermingling of B2B and B2C business models that has resulted in the growing emergence of B2B2C models also is having a profound impact on the market research and consumer insights space.
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October 5, 2020
One-Third of Conjoint Analysis Projects Use 10+ Attributes
In the 1970s, leading academics suggested that conjoint analysis be limited to six attributes or fewer (for traditional, ratings-based conjoint which is rarely used today). But real-world needs for decision-making are more demanding. We recently surveyed some of our most prolific customers and fo
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