Simon Chadwick, Managing Partner, Cambiar Consulting, will present the workshop, "Influencing Skills: How to Ensure That Your Insights Lead to Business Impact" at NEXT, June 1-2 in New York.
February 22, 2020
You’ve often seen researchers report a finding as “statistically significant.” Even if the finding is very unlikely to occur by chance, is the difference in ratings or size of the regression effect big enough to matter a hill of beans to a decision-maker?Technique
February 15, 2020
The channels through which companies deliver their messages to consumers has shifted quickly. This transformation has necessitated a corresponding alteration of the messages themselves.Technique
- 1 of 159
- next ›