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  • November 17, 2020

    Interpretability, Explainability, and Machine Learning

    Susan will present, "Understanding and Addressing Bias in Ana

    Technique
  • November 2, 2020

    Ask Questions Like a Detective

    My partner and I got called to a local business where a bank deposit had gone missing.

    Technique
  • October 7, 2020

    Getting Closer to the Consumer: Why and How So Many B2B Companies are Studying Consumers to Generate Demand

    The intermingling of B2B and B2C business models that has resulted in the growing emergence of B2B2C models also is having a profound impact on the market research and consumer insights space.

    Technique
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About Us

The Insights Association protects and creates demand for the evolving Insights and Analytics industry by promoting the indisputable role of insights in driving business impact. All revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

More About Us

About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

Learn How We Do It

Contact Us

1156 15th Street NW, Suite 700
Washington, DC 20005
(202) 800-2545
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