The intermingling of B2B and B2C business models that has resulted in the growing emergence of B2B2C models also is having a profound impact on the market research and consumer insights space.
In the 1970s, leading academics suggested that conjoint analysis be limited to six attributes or fewer (for traditional, ratings-based conjoint which is rarely used today). But real-world needs for decision-making are more demanding. We recently surveyed some of our most prolific customers and fo
What have you been doing more of lately? I’m pretty sure your habits have changed along with the rest of the world. A crowded gym with shared equipment and little personal space has transformed into a living room, two dumbbells and a YouTube video.