This review of "Reading the Hidden Communications Around You: A Guide to Reading the Body Language of Customers and Colleagues" by Dr. Anne Beall was first published on generation1.ca
Do you know how to read the signs?
As all great researchers know, question wording in consumer surveys is critical to getting the right results that meet your objectives and result in authentic, unbiased feedback.
Gaining widespread buy-in and support early in the insights process is critical to ensuring findings have the “legs” to reach the desired goal. So, what are some best-in-class ways to engage stakeholders well in advance of launching projects?