When it comes to understanding consumers, we turn so much attention to the issue of accuracy. We compare research methodologies, over-analyze research questions, deconstruct consumer responses, and more.
July 15, 2019
July 8, 2019
Kegan Clark, Senior Researcher, Riot Games, shares the following experience regarding how best-worst scaling provides better linkage between survey responses and behavioral outcomes and delivers greater insights than standard 5-pt or 10-pt (Likert) scales.Technique
June 20, 2019
At last week’s Insights Association NEXT conference in Chicago, Anne Beall of Beall Research shared her firm’s research into how emotions affect purchase interest, repeat purchase, and brand advocacy.Technique