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  • March 1, 2021

    E2E Research Names Annie Pettit Chief Research Officer

    E2E Research, a full-service, end-to-end provider of market and competitive intelligence, market research, and analytics in North America, Europe, and APAC, has announced that Annie Pettit, PhD CAIP

    MR News
  • February 25, 2021

    New Imperium Solution Automates In-Survey Data Cleaning Process

    Data quality solutions specialist Imperium announced the release of QualityScore, a fully automated, platform-agnostic tool that improves survey data quality, while reducing reliance on costly manual checks.

    MR News
  • February 17, 2021

    IA Supports Market Research Society Guidance on Mobile Optimization

    The Insights Association is pleased to support and share with its members guidance issued by The Market Research Society (MRS) on Mobile Optimization – the process of adjusting research designs to ensure ideal access to surveys and data collection on any device.

    MR News
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About Us

As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

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About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

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Washington, DC 20005
(202) 800-2545
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